Partnership Marketing Investment

Partnership marketing investment supports Alberta-based tourism organization registered in the province already partnered with at least two other Alberta-based tourism organizations.

Our industry partners are encouraged to contact Travel Alberta at the conceptual stage of a project to discuss ideas and review the investment criteria. After discussing the project with Travel Alberta, a written application is required. Once an application is submitted, a notification will be sent to the project manager within two business days of receipt. Upon review of the application, Travel Alberta will provide written confirmation of its level of investment in the project.


The intake of new applications for Travel Alberta’s Cooperative Marketing program is paused.  The Blue Ribbon Panel on Alberta's Finances is currently reviewing provincial finances to help inform the fall provincial budget. We will share information as it becomes available. Thank you for your patience.

Eligible Applicants

Alberta-based tourism organizations registered in the province are eligible to apply for Partnership Marketing Investment. Partnered marketing initiatives must involve financial investment by two or more Alberta-based tourism organizations registered in the province. Investment by non-traditional tourism partners may be considered when there is a financial investment from a minimum of one traditional tourism operator.

Application Deadline

Applications must be submitted a minimum of two weeks prior to the start date of any marketing activities.


Investment in partnership marketing activities may qualify for up to 50 per cent leveraged investment by Travel Alberta for a maximum of three years. An additional three years of investment (at a reduced leverage for each additional year) may be available if steady and considerable revenue growth has occurred in the first three years of funding.

Driving visitation during need periods and need regions in the province is a focus for this investment.

Guidelines & Application Form

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400-1601 9 Ave SE
Calgary, Alberta
T2G 0H4 Canada

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Coop Marketing Investment

Contact your local experience development manager for support and information on how to develop your tourism-focused business.