Industry Brand Toolkit

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Our Brand Story

Our brand is an inspirational call-to-action for our audience. A reminder to search for the transformational moments in their travels and venture someplace unlike anywhere else in the world. It's a promise that's fulfilled every day, in every season and region, by the people, places and experiences of Alberta.

Check out Travel Alberta's YouTube channel for inspiration and a reminder of what Team Alberta is selling.


Free-Spirit Millennial Audience

We’ve done our research and found a growing subset within the Free-Spirit audience: millennials. This younger demographic has interests, habits and a mindset completely their own and travel is core to who they are. When you combine Alberta’s unique personality with our outstanding landscapes and experiences, our province provides the right combination to inspire them to visit. 

Learn more about Alberta's Best Customer

Download Toolkit

Use the toolkit as a guide for brand storytelling, content development, planning and campaigns. Then access all available Travel Alberta channels in addition to your own to share your story in the digital landscape to meet potential travellers on their phones and on the ego, at any time across the globe.

Download the Industry Brand Toolkit