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Industry Brand Toolkit

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Lake Louise

Our Brand Story

Our brand is an inspirational call-to-action for our audience. A reminder to search for the transformational moments in their travels and venture someplace unlike anywhere else in the world. It's a promise that's fulfilled every day, in every season and region, by the people, places and experiences of Alberta.

Check out Travel Alberta's YouTube channel for inspiration and a reminder of what Team Alberta is selling.

At a time when economic diversification is more important than ever, Travel Alberta is demonstrating how Alberta is an inspiring place not just to visit but to live, work and play. Ultimately, a strong destination brand and a robust tourism infrastructure supports all Albertans with substantial economic benefits including employment, community development, diversification and an enhanced quality of life for those who are proud to call Alberta home. – Royce Chwin, Travel Alberta CEO

Download Toolkit

Use the toolkit as a guide for brand storytelling, content development, planning and campaigns. Then access all available Travel Alberta channels in addition to your own to share your story in the digital landscape to meet potential travellers on their phones and on the ego, at any time across the globe.

Download the Industry Brand Toolkit