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Industry & Experience Development

Working with Alberta’s tourism industry to create goosebump moments and authentic experiences.

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Increasing marketing capacity, becoming more competitive and elevating the visitor experience are just a few of the ways Travel Alberta’s experience development team supports Alberta’s tourism businesses.

Working with industry partners from across the province, the experience development team helps businesses explore new opportunities to enhance their products and attract new visitors.

Through one-on-one coaching and group learning opportunities, experience development managers support the development of new or enhanced market-ready or export-ready tourism experiences. The team also develops and delivers professional development programs through workshops, webinars and specialized scholarships. They also work with industry groups, municipal governments, communities and community organizations to connect partners and ensure the industry has access to all the information and support available.

Find your local experience development manager for your region in the list below to discuss which of the programs and opportunities listed here are right for you. 
  • Business case review
  • Experience development coaching and training
  • Analytics and research support
  • ATIS listings
  • Destination Marketing Organization (DMO) liaison
  • Content development funding and training
  • Cooperative marketing investment funding
  • Market-ready and export-ready training and development
  • Scholarships and training

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Contact Us

Find the Experience Development Manager for your region in the dropdown lists below.

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Experience Development

Contact your local experience development manager for support and information on how to develop your tourism-focused business.

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