Badlands

Research and Insights to Help Guide Alberta’s Tourism Recovery

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  5. Research and Insights to Help Guide Alberta’s Tourism Recovery

Since the beginning of the COVID-19 crisis, Travel Alberta has been actively monitoring the impact on tourism and the economy, placing great importance on data and insights to help guide business decisions going forward. Join Travel Alberta’s Marney St. John, Director of Insights, to learn about the evidence-based research that went into the creation of a signals framework that outlines when travel and tourism could return and what it could look like. Marney will outline ongoing research and analysis that looks at traveller sentiment, changing behaviours and expectations as a result of this pandemic, as well as short and long-term market potential as we begin to rebound.