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The Ministry of Jobs, Economy and Innovation publishes visitor profiles that measure the size and status of Alberta’s tourism industry. These profiles provide insight into where visitors are coming from, what regions they are visiting and how much they are spending.

There are two visitor profiles for Alberta. One is a high level summary for all the visitors to Alberta and the other one is a detailed visitor profile for domestic visitors to Alberta.

Visitor profile information includes:

  • Visitor origin
  • Purpose of trip
  • Accommodation
  • Length of stay
  • Seasonality
  • Spending in Alberta and tourism regions


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