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Global tourism insights at your fingertips

Gain insight in the following areas:

  • Awareness, travel intentions and other key market indicators for Canada and key tourism regions.
  • Perceptions of Canada and brand performance against the competitive set over time. 
  • Experiences sought by travellers, Canada’s competitive positioning on key products and growth opportunities. 
  • Motivators and barriers for travel to Canada. 
  • The role of social media and advocacy in the tourism context. 

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