Research and Insights
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Global tourism insights at your fingertips
Gain insight in the following areas:
- Awareness, travel intentions and other key market indicators for Canada and key tourism regions.
- Perceptions of Canada and brand performance against the competitive set over time.
- Experiences sought by travellers, Canada’s competitive positioning on key products and growth opportunities.
- Motivators and barriers for travel to Canada.
- The role of social media and advocacy in the tourism context.
Research
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