You are using an outdated browser. Please upgrade your browser to improve your experience and security.
Global Tourism Watch
Destination Canada's Global Tourism Watch report provides a tourism snapshot for all Canadian destination marketers to help industry understand the needs, trends and habits in key markets.
Global tourism insights at your fingertips
Gain insight in the following areas:
Awareness, travel intentions and other key market indicators for Canada and key tourism regions.
Perceptions of Canada and brand performance against the competitive set over time.
Experiences sought by travellers, Canada’s competitive positioning on key products and growth opportunities.
Motivators and barriers for travel to Canada.
The role of social media and advocacy in the tourism context.