Travel Alberta

Global Ready – China

Ready for more insights into the China market? Travel Alberta’s Global Ready – China seminars focus on customer service and the expectations of travellers from China. This diverse market brings travellers with varying needs and expectations depending on their travel experience, where they live, their age and their travel style. Key insights will give you what you need to be service ready. 

Learn about recent trends and be introduced to the cultural differences of travellers from China – a great investment of time for business owners, managers, marketing and sales staff, and front-line employees. 

Travel Alberta’s Global Ready – China seminars are presented by BMG, leaders in cultural training and specialists in understanding the Chinese traveller.

Check back for the 2017 seminar dates and locations

Global Ready - China:  Free online courses

Working with BMG, a tourism industry leader in cultural awareness education, we’re offering free online training to help managers, customer service and frontline staff gain the knowledge, understanding and capacity to take full advantage of the growth in visitors to Alberta from China.

  • Cultural Awareness

    In this course, you’ll learn how to service this market by understanding the motivations, travel habits and preferences of the Chinese traveller. We’ll share ways to assess your current products and services against what’s expected, and how you can integrate this new knowledge into your business. Register now!

  • Hotel Ready

    In this session, you’ll learn about amenities, décor, signage and dispute resolution, along with key tips to help your Chinese guests feel more comfortable and welcome during their stay. Register now!

  • Restaurant Ready

    Culture and customs strongly influence Chinese travellers’ food and beverage preferences and in this session you’ll learn about the types of foods they enjoy, their beverages of choice, and how you can help make their dining experience remarkable.  Register now!

  • Retail Ready

    Chinese travellers love to shop and in this session, you’ll learn what types of products they’re looking for, how their belief system influences their purchases, and what payment sources Chinese travellers prefer to use. Register Now!

Additional Resources

Methods of Payment

In 2015, Chinese travellers spent over $800 million in Canada. Union Pay and Alipay are the main banking cards used by the Chinese and allowing Chinese travellers to use these payment methods at your business can help to increase sales. Below is a Union Pay brochure with more details and contact information.

Translating Important Information

China has one of the largest English speaking populations in the world but Chinese travellers prefer communication in Chinese regardless of their level of English. Translating key information about your business or destination is an important step toward providing remarkable service. Here are samples of the types of information you should consider translating:

  • Pages on your menu along with images of your most popular dishes
  • Key pages on your website
  • A welcome letter or brief introduction to your hotel, attraction, or business
  • Safety information
  • Tourism experiences and things to do in your area

The official Alberta Travel Planner and a map of Alberta are available in Mandarin. The Travel Planner can be accessed on the bottom of every page of Travel Alberta’s Chinese website  or download a pdf of the Travel Planner and the map below.

Maps and Travel Planners are distributed in Alberta through many Visitor Information Centres and are available at the Calgary International Airport. Maps are also available through the Calgary Downtown Association kiosk on Stephen Avenue. 

SDL is the translation company used by Travel Alberta. When you contact them, mention that you are part of Team Alberta and you were referred to SDL by Travel Alberta. SDL will connect you to the team assigned to the Travel Alberta account to receive our negotiated prices and to ensure consistency in names, places and terms already translated for Travel Alberta. Contact: Domenico Brizzi (  We've included the price list from SDL below.

Available below as a reference, Travel Alberta has created a list of places, attractions, outdoor experiences, festivals and events, accommodation types and animals translated into simplified Chinese.

Social Media  

Chinese travellers are active social media users and are eager to share their experiences online. Make it easy for your guests by providing free Wifi and let them know Travel Alberta has Weibo and WeChat accounts.

Name/handle of official Weibo account:   @加拿大艾伯塔省旅游局        

Name of official WeChat account:   加拿大艾伯塔省旅游局         

Travel Alberta’s WeChat QR code is available for download below. Please provide this to Chinese guests to scan with their mobile devices. 

Here are Travel Alberta’s official hashtags:  #艾伯塔GO #explorealberta  (Translates to #Alberta Go #exploreAlberta).  Please provide these hashtags to your Chinese guests and encourage them to use them when they post on social media. 

Tour Companies

Prior to Canada receiving Approved Destination Status in 2010, the Tourism Industry Association of Canada (TIAC) introduced the Canada-China Inbound Tour Operator Accreditation Program to meet the requirements of the Chinese and Canadian governments. The program is now the Canada-China Inbound Tour Operator Registration Program. A number of Alberta-based tour operators are registered ITOs.

More Online Learning

Preparing for the Chinese Traveller was a concurrent session developed by Travel Alberta for the 2015 Travel Alberta Industry Conference. This session is available online giving you the opportunity to learn about the latest trends and market potential, and the initiatives Travel Alberta is undertaking in China to seize emerging opportunities. You will also gain insights about how Alberta’s tourism industry can differentiate itself in this competitive environment to better attract and serve the Chinese traveller.