Workshops, Webinars & Industry Events

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Global Ready – China: Webinars

Direct flights from Beijing to Calgary means more Chinese travellers are exploring Alberta. To help you understand how you can serve this market and reap the benefits, Travel Alberta presents four on-demand training webinars: Cultural Awareness, Hotel Ready, Restaurant Ready and Retail Ready.

  • Hosted by: Travel Alberta
  • Location: Online
  • Event Type: Webinar
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Getting to Know Your Best Customer - Lethbridge

Target marketing has moved beyond knowing where your customers live and their average age and income level. This three-part workshop series introduces you to Destination Canada’s Explorer Quotient® (EQ) segmentation tool with a focus on the travel preferences of Albertans. You’ll learn about the type of customer that your business appeals to, what kinds of experiences they’re looking for and how to create targeted marketing messages.

  • Hosted by: Travel Alberta
  • Location: Lethbridge
  • Event Type: Workshop
Register

Experience Essentials Workshop - Canmore

What does it take to turn a product or an activity into a memorable and remarkable experience? If you’re ready to raise the bar on your visitor experience and meet the growing demand for more immersive, local and authentic experiences, Travel Alberta’s new Experience Essentials workshop can help. This introductory session explores the fundamental elements of experience development and shows you where opportunities exist to grow your business, enhance your competitive appeal and respond to what travellers are looking for. In this full-day session you’ll be introduced to experience examples, learn through group and individual exercises, and receive a comprehensive workbook to spark new ideas now and in the future. Cost: $35.00 + GST

  • Hosted by: Travel Alberta
  • Location: Canmore
  • Event Type: Workshop
register

Preferred Payment Methods of Chinese Travellers Symposium - Edmonton

China’s cashless revolution impacts their spending as travellers. This is your chance to learn more about the payment options they’re looking for. In this special symposium, Travel Alberta brings together speaker Matthew Brennan, local businesses who’ve adopted different Chinese payment systems, and the Alberta representatives providing these systems. It’s your opportunity to get all the information on payment systems in one location – and lunch is included!

  • Hosted by: Travel Alberta
  • Location: Edmonton
  • Event Type: Workshop
Register

Preferred Payment Methods of Chinese Travellers Symposium - Calgary

China’s cashless revolution impacts their spending as travellers. This is your chance to learn more about the payment options they’re looking for. In this special symposium, Travel Alberta brings together speaker Matthew Brennan, local businesses who’ve adopted different Chinese payment systems, and the Alberta representatives providing these systems. It’s your opportunity to get all the information on payment systems in one location – and lunch is included!

  • Hosted by: Travel Alberta
  • Location: Calgary
  • Event Type: Workshop
Register

Sylvan Lake SHiFT

Travel Alberta has teamed up with the Town of Sylvan Lake to host SHiFT, a program that combines classroom training with visits to local businesses giving SHiFT participants the chance to experience new winter and year-round offerings and discover how to transfer everything they see, do and learn to their own business.

  • Hosted by: Travel Alberta
  • Location: Sylvan Lake
  • Event Type: Industry Event
register