Workshops, Webinars & Industry Events

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Global Ready – China: Webinars

Direct flights from Beijing to Calgary means more Chinese travellers are exploring Alberta. To help you understand how you can serve this market and reap the benefits, Travel Alberta presents four on-demand training webinars: Cultural Awareness, Hotel Ready, Restaurant Ready and Retail Ready.

  • Hosted by: Travel Alberta
  • Location: Online
  • Event Type: Webinar
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Tourism Entrepreneurship Startup Seminar (TESS) - Various Locations

Essential information and resources for entrepreneurs entering the tourism industry. The free, one-day seminars, include topics on seasonal demand, financing and marketing. You will also take home a workbook and experience an “expert café” of short meetings with tourism business specialists.

  • Hosted by: Government of Alberta
  • Event Type: Workshop
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Getting To Know Your Best Customer - St. Paul

Target marketing has moved beyond knowing where your customers live and their average age and income level. This three-part workshop series introduces you to Destination Canada’s Explorer Quotient® (EQ) segmentation tool with a focus on the travel preferences of Albertans. You’ll learn about the type of customer that your business appeals to, what kinds of experiences they’re looking for and how to create targeted marketing messages.

  • Hosted by: Travel Alberta
  • Location: St. Paul
  • Event Type: Workshop
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Build Your Business With the Travel Trade - Lethbridge Lunch & Learn

To achieve strong growth of Alberta’s tourism industry, Travel Alberta and the Alberta tourism industry will not only need to work together to keep Albertans travelling in the province, but at the same time, work to bring new dollars into the economy by inspiring international travellers to choose Alberta as their vacation destination. This informative session will help you determine if working with the travel trade is an opportunity to help grow your tourism business. Topics include: the value of working with the Travel Trade, Travel Trade trends and structure, and export-ready essentials. There is no cost to attend, but pre-registration is required as lunch will be served.

  • Hosted by: Travel Alberta
  • Location: Lethbridge
  • Event Type: Workshop
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Getting to Know Your Best Customer - Grande Prairie

Target marketing has moved beyond knowing where your customers live and their average age and income level. This three-part workshop series introduces you to Destination Canada’s Explorer Quotient® (EQ) segmentation tool with a focus on the travel preferences of Albertans. You’ll learn about the type of customer that your business appeals to, what kinds of experiences they’re looking for and how to create targeted marketing messages.

  • Hosted by: Travel Alberta
  • Location: Grande Prairie
  • Event Type: Workshop
register

Experience Essentials Workshop - Banff

What does it take to turn a product or an activity into a memorable and remarkable experience? If you’re ready to raise the bar on your visitor experience and meet the growing demand for more immersive, local and authentic experiences, Travel Alberta’s new Experience Essentials workshop can help. This introductory session explores the fundamental elements of experience development and shows you where opportunities exist to grow your business, enhance your competitive appeal and respond to what travellers are looking for. In this full-day session you’ll be introduced to experience examples, learn through group and individual exercises, and receive a comprehensive workbook to spark new ideas now and in the future. Cost: $35.00 + GST

  • Hosted by: Travel Alberta
  • Location: Banff
  • Event Type: Workshop
register

Experience Essentials Workshop - Fort McMurray

What does it take to turn a product or an activity into a memorable and remarkable experience? If you’re ready to raise the bar on your visitor experience and meet the growing demand for more immersive, local and authentic experiences, Travel Alberta’s new Experience Essentials workshop can help. This introductory session explores the fundamental elements of experience development and shows you where opportunities exist to grow your business, enhance your competitive appeal and respond to what travellers are looking for. In this full-day session you’ll be introduced to experience examples, learn through group and individual exercises, and receive a comprehensive workbook to spark new ideas now and in the future. Cost: $35.00 + GST

  • Hosted by: Travel Alberta
  • Location: Fort McMurray
  • Event Type: Workshop
register

Experience Essentials Workshop - Red Deer

What does it take to turn a product or an activity into a memorable and remarkable experience? If you’re ready to raise the bar on your visitor experience and meet the growing demand for more immersive, local and authentic experiences, Travel Alberta’s new Experience Essentials workshop can help. This introductory session explores the fundamental elements of experience development and shows you where opportunities exist to grow your business, enhance your competitive appeal and respond to what travellers are looking for. In this full-day session you’ll be introduced to experience examples, learn through group and individual exercises, and receive a comprehensive workbook to spark new ideas now and in the future. Cost: $35.00 + GST

  • Hosted by: Travel Alberta
  • Location: Red Deer
  • Event Type: Workshop
register

ATB BoostR - Tourism live pitch

This exciting event, presented by ATB Financial in partnership with Alberta Culture & Tourism, will feature four tourism-focused businesses and entrepreneurs, who will pitch their business idea to a live audience and a panel of expert judges.

  • Hosted by: ATB Financial
  • Location: Banff
  • Event Type: Industry Event
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Travel Alberta Industry Conference (TAIC)

The Travel Alberta Industry Conference is a key piece of Travel Alberta’s strategy to strengthen Alberta’s competitive advantage, providing more than 600 Alberta tourism industry operators with an opportunity to network, learn and celebrate.

  • Hosted by: Travel Alberta
  • Location: Banff
  • Event Type: Industry Event
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