Couple / man and woman and dog paddling on a lake in a red canoe with misty forest and mountain scene in the background


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Travel Alberta looks for opportunities to be agile in a dynamic and competitive tourism marketplace. One of the goals being to get the maximum number of visitors to Alberta in the most targeted, cost-effective way possible.

Traveller planning and purchasing behaviours are evolving rapidly in all markets with increased reliance on the Internet, mobile devices and social media influences.

Travel Alberta regularly reviews its target markets and updates strategies based on the most up-to-date data.

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