Alberta remains a core market for growing our visitor economy in combination with strong growth in international visitation and expenditures. Albertans spend almost $5 billion annually travelling the province and this revenue contributes to all levels of the economy.
The pride Albertans have for Alberta is our competitive advantage. Travel Alberta's marketing presence in Alberta will inspire its residents to support their province by exploring new places, trying new experiences and inviting their out-of-province friends and relatives to visit.
Together with Alberta's tourism marketing partners, we provide Albertans with information about our unique experiences via our website, social media platforms and various digital channels. We will continue to work closely with Alberta experience providers to increase the availability of market-ready product.
Driving visitation during shoulder seasons and "need periods" will be our focus, while we also work to maintain high occupancy in popular tourism destinations.