Travel Alberta has recently re-entered Mexico as a market after exiting in 2011. Changes requiring visitors from Mexico to obtain visas for travel resulted in a drop of visitation of around 50 per cent to Canada.
Since this time there has been a major shifts in the market and politically which indicate a much greater opportunity for Alberta today. In December 2016 the Federal Government lifted the requirement for travel visas by Mexican visitors that had been in place since 2009.
This decision has elevated the importance of the Mexican market and has permitted pent up demand from Mexican travellers to once again consider Alberta as a vacation destination.