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Do you want to be recognized for great tourism marketing? Apply for the 2016 Alto awards

Travel Alberta

Great marketing abounds in Alberta’s tourism industry. The 2016 Alto Awards celebrate tourism excellence in Alberta in nine different categories, including these marketing awards: Marketing Excellence (Up to $10,000): Total budget for the campaign or project must be under $10,000. Marketing Excellence ($10,000-50,000):... Read More »

Roughly 1-in-7 Canadian travellers plan to visit Banff/Lake Louise or Edmonton in the next 6 months: August 2016 Market Monitor

Travel Alberta

The Alberta Government's latest edition of the Alberta Tourism Market Monitor shares the key findings from the 2016 Canadian Travel Survey, an online survey of 1,915 Canadian travellers who have taken an overnight leisure trip at least 100 km from home in the past 12 months. Of the 1,915 people... Read More »

Canada welcomed 1.478 M overnight visitors in May: Destination Canada

Destination Canada

Positive news from Destination Canada’s most recent Tourism Snapshot. In May 2016, the most recent data available, Canada greeted over 1,478,000 overnight visitors from DC’s 11 international markets. This is up 5.6% relative to 2015 and represents the highest level of overnight arrivals since 2002. The Tourism Snapshot provides a monthly... Read More »

  • Banff/Lake Louise
    Global Marketing

    We position Alberta as a destination of choice by capturing traveller interest with the right information, in the right place, at the right time.

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  • Northern Alberta
    Multimedia Library

    Travel Alberta’s multimedia library is designed to share brand-aligned, high quality resources including photography, video, maps and stories with our tourism marketing and media partners.

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