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Lonely Planet names Canada as the number one country to visit in 2017

Destination Canada

If you’re looking for somewhere exciting to travel next year, look to Canada, Lonely Planet’s number one destination for 2017. Each year, the leading travel media company ranks destinations based on the diversity and quality of travel experiences offered. Results are published in the annual Best in Travel series. The... Read More »

Reynolds-Alberta Museum Turns Motorcycle Ride Into A Roaring Success

Travel Alberta

The Reynolds-Alberta Museum had its very own “when you build it, they will come” moment last summer. In late August, the Wetaskiwin museum’s Motorcycle Ride to Reynolds attracted over 1,000 ride participants, plus more than 400 additional visitors, bumping up visitation rates for that day by 639 per cent. The first-ever... Read More »

Edmonton’s Bernie Kollman Appointed as Board Chair with Travel Alberta

Travel Alberta

Travel Alberta is pleased to announce that Ms. Bernie Kollman has been appointed as Chair of Travel Alberta’s Board of Directors for another term. Kollman was initially appointed to the Board of Directors in April 2013 and first designated as Chair on December 9, 2015. She will continue to lead... Read More »

  • Banff/Lake Louise
    Target Markets

    To achieve Alberta’s tourism 2022 strategy, Travel Alberta will focus our global marketing resources on markets which represent the greatest potential for tourism growth.

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  • Northern Alberta
    Multimedia Library

    Travel Alberta’s multimedia library is designed to share brand-aligned, high quality resources including photography, video, maps and stories with our tourism marketing and media partners.

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