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These regional profiles provide insight into the Canadian travellers who visited Alberta in 2025. Information like this can be used to inform business decisions and support marketing strategies. Each profile includes data on:

  • Visitor origin
  • Purpose of trip
  • Seasonality
  • Spending in Alberta and tourism regions
  • Length of stay
  • Accommodation type
  • Party size
2025 Canadian Visitor Profiles infographic showing Alberta tourism spending and regional shares.

Alberta Central

Alberta North

Alberta South

Calgary and Area

Canadian Rockies

Edmonton and Area