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Opportunity awaits in Alberta

Alberta is a province in western Canada, renowned for its scenic beauty, trailblazing culture, vast natural resources, and economic opportunity.

Getting here

Make your mark

Alberta attracts millions of visitors each year, all drawn to its spirited people and its distinctly Canadian scenery, attractions and events. Alberta is a renowned tourism destination with an abundance of opportunity for investment.

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Couple taking a photo over a canyon

Diverse landscapes

From the prairies to the badlands, from the craggy peaks of the Canadian Rockies to seemingly boundless forests, Alberta has something for everyone.

Friends eating a meal together in a vibrant restaurant

Dynamic cities

Between the major cities of Edmonton and Calgary, there’s no shortage of events, culture, and dining experiences to discover.

Columbia Skywalk overlooking a mountain

Iconic Rockies destinations

Some of Canada’s most popular national parks, including Banff, Waterton, and Jasper, are bucket-list destinations for visitors from all over the world.

Man standing at the edge of a canyon wearing traditional clothing

Vibrant Peoples and cultures

Alberta’s celebrated Indigenous tourism experiences combine traditional and historical knowledge with access to hidden gems, fabulous food, and a variety of accommodations.

Couple walking across crosswalk in a small town

Small-town charm

Our smaller towns and urban cities showcase Alberta’s Western roots and the local hospitality we’re known for. Our key role in Canada’s agricultural corridor means that the culinary and agri-tourism opportunities are endless.

Main painting the aurora borealis at night on Aurora Lake

Rich natural attractions

From rich paleontological areas to the stunning display of the aurora borealis, Alberta’s natural attractions provide a stunning backdrop for year-round adventures.

Crowd in cowboy hats enjoying music at Nashville North during the Calgary Stampede
The Calgary Stampede, which takes place annually over ten days during the summer, is attended by over 1.2 million people.
Friends dancing on a hill at the Edmonton Folk Music Festival.
Edmonton, known as Canada’s Festival City, hosts over a dozen annual arts festivals, including the oldest and largest fringe theatre festival in North America, attended by over 850,000 people.
Nightlife on Whyte Avenue in Edmonton.

Alberta's competitive business environment

We’re working to create the best possible investment environment

Lowest tax rates in Canada

No provincial sales tax, no payroll taxes, no health care premiums, low fuel taxes, and low personal income tax all mean that Albertans have more money to spend—and that investors see greater returns on every dollar.

Young, diverse and affluent

The province’s youthful and wealthy population — the fastest-growing with the highest median income in Canada — spent over $6.3B in 2022 exploring in their own backyard.

Growing economy

Alberta is well-positioned to weather today’s complex economic environment and is expected to perform among the best in Canada.

Globally connected cities

Three international airports welcome visitors from around the world. An extensive highway network connects rural and urban communities, year-round.

Source: Invest Alberta

Alberta offers endless opportunities for visitors, but the potential for tourism growth is immense. Be part of Canada’s most exciting tourism transformation.

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Take the next step 
– we’re here to help

Our experienced team is here to help you navigate the best investment opportunity for you. We can provide:

  • In-depth, customized research to support decision making
  • Site visits and tours
  • Introductions to relevant business leaders and officials
  • Support navigating regulatory requirements and Crown land leasing opportunities
  • Grants and other investment incentives

How we can help

Your one-window access to investing in Alberta's tourism sector

Make informed investment decisions with support from our bespoke insights, analytics, and comprehensive network of partners. Our team of experts is here to help.

Get in touch

Fill out the form to connect, or reach out directly.

Portrait of Kristi Cox

Kristi Cox

Director, Investor Services

Call 403-370-3043