Invest in Alberta’s growing visitor economy

A booming market, untapped potential, and the bespoke support to turn vision into value.

Crowd raises glowing candles on a hillside at Folk Fest overlooking a lit Edmonton skyline.

Three people in white robes sit by a fire overlooking snow-covered mountains.

Golfer putts on a mountain golf course surrounded by evergreens and sand bunkers.

Snowboarders cross a snow-covered village street beneath a mountain backdrop.

Calgary skyline beside the Bow River, with mountains beneath a cloud-filled sky.

Edmonton skyline and illuminated Walterdale Bridge beneath a dark blue sky.

Map showing various airports and travel times to Alberta

Location

Global access, regional mobility

Alberta has three international airports with direct air service that bring in visitors from key national and global markets, while the province’s extensive highway network links urban centres and rural destinations.

Getting here

Why invest in Alberta?

Three people on horseback ride up a forested mountain trail overlooking a lake and distant mountains on a cloudy day.

Where opportunity awaits

Discover a province of possibilities

We’ve identified 10 tourism development zones across Alberta where possibility meets momentum—diverse regions already welcoming visitors and ready for investment.

Browse by zone

Wooden buildings and outdoor pools sit among trees beneath a pink sunset sky.

Case Studies

Scandinave Spa: One of Canada’s leading wellness brands chooses Alberta for its next location

Backed by coordinated support from Travel Alberta and partners, the Edmonton spa represents a transformative addition to the city’s tourism landscape, blending sustainable design with growing demand for restorative travel.

From inside the dome a couple is looking up at the aurora borealis in the night sky

Case Studies

Métis Crossing: A global success in the Lakelands

With Travel Alberta's support, Métis Crossing launched a $6.5M expansion in Alberta’s Northeast Lakelands, introducing luxury Sky Watching Domes that unlocked four-season tourism and quadrupled annual visitation. Now an internationally recognized and acclaimed destination, Métis Crossing is a catalyst for regional development, cultural revitalization, and inclusive economic growth.

Person reads a book on a bed overlooking snow-covered mountains and forest through a window.

Case Studies

Skyridge Glamping: Strategic support for a bold relocation

Drawn by Alberta’s landscapes and business-friendly climate, Skyridge Glamping developed one of the first new Kananaskis tourism projects in over 20 years. With Travel Alberta’s guidance through government regulations, Skyridge delivered a new standard for luxury experiences rooted in environmental stewardship.