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Welcome to Travel Alberta’s Industry Hub

As Canada’s leading provincial destination management organization, Travel Alberta drives the growth of the province’s visitor economy, creating and promoting must-visit destinations throughout the province. We do this by helping businesses develop memorable products and experiences, marketing those products and experiences to the world, and ensuring visitors have access to them.

About Travel Alberta

Man fly fishing at Marvel Lake

Tourism development

We're putting Alberta on the map

Tourism is a long game with vast untapped potential, but the global competition for visitors is fierce. To stay competitive and realize Alberta’s full potential, we’re investing in world-class experiences that meet the ever-changing needs of visitors.

More about tourism development

Tourism research

Making data-driven decisions is easier than ever

Make better business decisions using in-depth tourism data. In a competitive global marketplace, extensive market data helps us understand and attract high-value travellers.

Dive into the research

Testimonial Business
Testimonial Profile

Indigenous Tourism Alberta's partnership with Travel Alberta supports a future in which Indigenous tourism is a vital piece of Alberta's visitor economy.

Shae Bird, CEO of Indigenous Tourism Alberta