Welcome to Travel Alberta’s Industry Hub
As Canada’s leading provincial destination management organization, Travel Alberta drives the growth of the province’s visitor economy, creating and promoting must-visit destinations throughout the province. We do this by helping businesses develop memorable products and experiences, marketing those products and experiences to the world, and ensuring visitors have access to them.
We're putting Alberta on the map
Tourism is a long game with vast untapped potential, but the global competition for visitors is fierce. To stay competitive and realize Alberta’s full potential, we’re investing in world-class experiences that meet the ever-changing needs of visitors.
Making data-driven decisions is easier than ever
Make better business decisions using in-depth tourism data. In a competitive global marketplace, extensive market data helps us understand and attract high-value travellers.
Indigenous Tourism Alberta's partnership with Travel Alberta supports a future in which Indigenous tourism is a vital piece of Alberta's visitor economy.