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SHiFT experiential travel training program coming to Sylvan Lake

Travel Alberta

SHiFT, Travel Alberta’s annual experiential travel training program, will be held in Sylvan Lake March 18-21, 2019. The program is one of Travel Alberta’s most unique and sought-after courses and is the only opportunity of its kind in Canada. “SHiFT has the potential to transform the way you do business and... Read More »

Registration opens for 2018 Travel Alberta Industry Conference

Travel Alberta

Planning for the 2018 Travel Alberta Industry Conference is well underway and registration is now open. “We look forward to welcoming delegates across the province to our annual signature event,” said Colleen Reed, director of events and marketplaces for Travel Alberta. “We’ve been building on the success from last year and... Read More »

One-year update on Canada’s Tourism Vision

Travel Alberta

Canada is competing to be a top destination in the global tourism sector and one year ago, Canada’s New Tourism Vision was unveiled by the federal government to support this growth. The vision set out concrete targets for growth: Canada will compete to be one of the top... Read More »

  • Banff/Lake Louise
    Target Markets

    To achieve Alberta’s tourism 2022 strategy, Travel Alberta will focus our global marketing resources on markets which represent the greatest potential for tourism growth.

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  • Northern Alberta
    Multimedia Library

    Travel Alberta’s multimedia library is designed to share brand-aligned, high quality resources including photography, video, maps and stories with our tourism marketing and media partners.

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