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It’s on – Canada celebrates official kick off for Canada-China Year of Tourism

Travel Alberta

The first day of spring also ushered in the official federal opening of the Canada-China Year of Tourism, an initiative designed to build stronger ties, attract investment and enhance visitation between the two countries. “Canadian ties to China run deep – almost 1.8 million Canadians have Chinese heritage and are an... Read More »

Who’s got what it takes? Our money is on Alberta…

Travel Alberta

Canadian Traveller magazine is launching the inaugural Top 40 Under 40 award, recognizing outstanding individuals working in Canada's travel industry. Celebrating the Top 40 Under 40 from the best of the Canadian travel and tourism industry encourages the growth and recognition of the next generation of tourism professionals, whether they are... Read More »

Who will shine this time? Alto Ambassador nominations open

Travel Alberta

Ever thought to yourself “my colleague is a great leader and role model, she deserves some kind of award”? Travel Alberta is once again reminding you - there’s an Alto for that. Every year the Alto Ambassador Award recognizes an exceptional Albertan who has made an outstanding contribution to the tourism... Read More »

  • Banff/Lake Louise
    Target Markets

    To achieve Alberta’s tourism 2022 strategy, Travel Alberta will focus our global marketing resources on markets which represent the greatest potential for tourism growth.

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  • Northern Alberta
    Multimedia Library

    Travel Alberta’s multimedia library is designed to share brand-aligned, high quality resources including photography, video, maps and stories with our tourism marketing and media partners.

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