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Alberta is ripe with natural adventures that you can incorporate into your offerings. That's exactly what the Robinson brothers did.

This Albertan distiller used our funding programs to accomplish their business objectives to support local. Get inspired by their story!

Visitors to Alberta can visit Philip J. Currie Museum to learn about the legendary creatures who walked the earth thousands of years ago.

In just nine years, David Farran has grown Eau Claire Distillery from an inkling into a thriving tourism destination, collecting awards and revitalizing the local economy along the way.

After COVID-19 shook the world and prevented travellers from visiting their favourite locations, values around sustainable tourism shifted.

The second largest Stampede in Calgary’s history has come to a close. But the Alberta Boot Company is ensuring that Western spirit stays strong all year round in Calgary with their newly renovated space.

Visitors to Lethbridge may be surprised to find a sprawling Japanese garden in the southeast corner of the city.

These boutique glamping accommodations are the result of a unique partnership between Jenna Walsh, owner/operator of Elevated Escapes, and David and Ginger Onespot, Indigenous landowners.

As one of the only outfitters in Cochrane who offers guided paddle boarding trips, Kelsey Baldwin is on a mission to get Albertans out on the water.

Partially funded by Travel Alberta, the Canyon Coaster features a luge track that spans more than 1.2 kilometres and weaves carts in and out of the ski slope and forest trails.