Get a holistic snapshot of key tourism insights including trends, economic impact, visitor and market intelligence, and more.
These dashboards are updated regularly to reflect the most recent datasets available and will grow as new data is added.
Get more information on how to use these dashboards, including specific examples:
Economic Impact
Tourism’s overall effect on Alberta’s economy including GDP, tax revenue and employment.
Employment Trends
This size of Alberta's Tourism Labour force, including employment, unemployment, hours worked, and enrollment in tourism-related programs.
Visitation Trends
How many people are visiting Alberta and Canada annually; broken down by home region.
Visitor Characteristics
Incoming travellers’ behaviours; including average traveller spend and trip length.
Hotel Performance
Hotel occupancy rates, average daily rates, and revenue per available room information.
Air Access
The planned number of seats on direct flights into Alberta and where these flights are coming from.
Air Passengers
The actual number of people travelling by air to Alberta, including direct and indirect flights, compared to 2019 levels.
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Tourism spend forecasts
Our visitor economy has recovered so now we're reaching for ambitious goals! See our predictions for visitor spend growth this decade.
Research
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