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Total Expenditure in Alberta

$63 Million (2023)

$41 Million (Jan-Sept 2024)

Passport holders

38 Million (2023)

Average length of stay in Alberta

2.9 days (2023)

Potential market size

2.5 Million (2023)

Overview

Mexico’s GDP growth forecast remains near zero for 2025, with a rebound to 1.9% expected in 2026. US tariffs continue to weigh on manufacturing and investment, while inflation is projected to ease from 3.8% this year to 3.5% in 2026. Banxico is likely to cut rates further, reaching 6.25% by the end of 2026, amid economic slack and stable currency conditions.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

Two people standing in an ice cave

Competitor Comparison

January-September 2024

Indicator

Quebec

Ontario

Alberta

BC

Canada

Expenditure

$78 Million

$121 Million

$41 Million

$206 Million

$0.5 Billion

Share of total national expenditure (2023)

17%

26%

9%

44%

-

2023

Indicator

Quebec

Ontario

Alberta

BC

Canada

Expenditure

$135 Million

$245 Million

$63 Million

$281 Million

$0.8 Billion

Share of total national expenditure

18%

33%

8%

37%

-

Air Travel

Economic Indicators

Indicator

2023

2024 Estimated

2025 Forecasted

2026 Forecasted

GDP - per capita (US$)

$13,804

$14,095

$13,126

$13,410

GDP - YoY Growth Rate

3.3%

1.2%

0%

1.9%

Exchange Rate (CAD/MXN) (annual average)

$0.076

$0.075

N/A

N/A

Unemployment Rate (annual average)

2.8%

2.9%

3.7%

3.8%

Annual inflation

5.5%

4.7%

3.7%

3.6%

Quarterly traveller spend

Traveller Characteristics

Breakdown of traveller spending

Top barriers to travel

Extreme weather conditions

37%

Cost

33%

Poor weather

33%

Health risks

25%

Visa requirements

20%

Top 5 trip anchors

Market size

Natural attractions (e.g. scenic viewpoints, mountains, waterfalls)

943,008

Fine dining

846,276

Historical, archaeological or world heritage sites

834,999

Northern lights

822,720

Nature parks

751,549

Accommodation Booking Channel

Online through a travel agent/tour operator

47%

Through an online booking engine

40%

Booked in-person through travel agent

39%

Through accommodation sharing services website

22%

Directly with lodging/accommodation establishment

12%

Purpose of trip

Sources

Statistics Canada, Visitor Travel Survey Data 2024/2023
Global Tourism Research Program (GTRP), Destination Canada
Lodging Aligned Spend Reporting (LASR), Destination Canada, 2024
Oxford Economics
DIIO, Cirium
Bank of Canada
UNWTO: UN Tourism Barometer
Mobile Insights, Near