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$32 Million

Total Expenditure in Alberta (2022)

1.8 Million

Potential visitors to Alberta (2022)

2.7 days

Average length of stay in Alberta (2023)

Overview

Outbound travel from France continues to recover - despite cooling inflation, the economy has little momentum heading in to 2024. Oxford Economics forecasts outbound travel to be 109% of 2019 levels in 2023 and returning to peak by 2023.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

A woman is walking through the Jungle Farm located in Red Deer

Competitor Comparison

Indicator Quebec Ontario Alberta BC Canada
Expenditure (2022) $519 Million $131 Million $32 Million $63 Million $785 Million
Share of total national expenditure (2022) 66% 17% 4% 8% -
Visitation (2019) 508 Thousand 211 Thousand 39 Thousand 44 Thousand 853 Thousand
Share of total national visitation (2019) 60% 25% 5% 5% -
Expenditure (2019) $687 Million $154 Million $33 Million $69 Million $988 Million
Share of total national expenditure (2019) 70% 16% 3% 7% -
Average spend (2019) $1,352 $729 $839 $1,565 $1,159

*Visitation and average spend estimates are not available for France for the 2022 calendar year. 

Air Travel

Economic Indictors

Indicator 2022 2023 2024 Forecast
GDP - per capita $40,878 $44,724 $44,503
GDP - YoY Growth Rate -6.3% 8.3% 0.5%
Exchange Rate (CAD/EUR) (annual average) $1.37 $1.46 N/A
Unemployment Rate (annual average) 7.1% 6.9% 7.1%
Inflation Rate (annual average) 5.2% 4.9% 2.0%

Quarterly traveller spend

Traveller Characteristics

Breakdown of traveller spending

Top barriers to travel
Economic environment 69%
Higher transport and accommodation costs 55%
Extreme weather events 28%
Geopolitical conflicts 24%
Staff shortages 22%
Other 14%
Top 5 trip anchors
Hiking or walking in nature 58%
Nature parks 56%
Northern lights 50%
Natural attractions like mountains or waterfalls 49%
Fine dining 45%
Purpose of visit