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$38 Million

Total Expenditure in Alberta (2023)

45 Million

Passport holders (2023)

1.6 Million

Potential market size

2.7 days

Average length of stay in Alberta (2023)

Overview

Outbound travel from France continued to grow in 2024, estimated at 123% of 2019 levels, up from 112% in 2023. Outbound travel has already fully recovered to 2019 levels in 2023. Consumer sentiment continues to recover steadily despite political uncertainty and has reached its highest level since the start of the Russia-Ukraine war. Businesses, however, are less confident. The economy is expected to grow slowly, at around 1% in 2024 and 2025.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

A woman is walking through the Jungle Farm located in Red Deer

Competitor Comparison

Indicator Quebec Ontario Alberta BC Canada
Expenditure (2023) $614 Million $207 Million $38 Million $96 Million $990 Million
Share of total national expenditure (2023) 62% 21% 4% 10% -
Visitation (2019) 508 Thousand 211 Thousand 39 Thousand 44 Thousand 853 Thousand
Share of total national visitation (2019) 60% 25% 5% 5% -
Expenditure (2019) $687 Million $154 Million $33 Million $69 Million $988 Million
Share of total national expenditure (2019) 70% 16% 3% 7% -
Average spend (2019) $1,352 $729 $839 $1,565 $1,159

*Visitation and average spend estimates are not available for France for the 2022 calendar year. 

Air Travel

Economic Indictors

Indicator 2023 2024 Estimated 2025 Forecast
GDP - per capita $44,739 $46,322 $47,681
GDP - YoY Growth Rate 1.1% 1.1% 0.0%
Exchange Rate (CAD/EUR) (annual average) $1.46 N/A N/A
Unemployment Rate (annual average) 7.1% 7.2% 7.4%
Inflation Rate (annual average) 4.9% 2% 1.3%

Quarterly traveller spend

Note: 2023 Q4 (Oct - Dec) data is not available.

Traveller Characteristics

Top barriers to travel
High Transportation and Accommodation Costs 65%
Economic Environment 61%
Staff Shortages 27%
Extreme Weather Events 26%
Airport Congestion, Flight Delays and Cancellations 21%
Top 5 trip anchors
Nature parks 44%
Nature walks 43%
Hiking 41%
Natural attractions (e.g. scenic viewpoints, mountains, waterfalls) 38%
Historical, archaeological or world heritage sites 33%
Purpose of visit

Sources

Statistics Canada, Visitor Travel Survey Data 2023
Global Tourism Research Program (GTRP), Destination Canada 2023
Lodging Aligned Spend Reporting (LASR), Destination Canada, 2023
Oxford Economics
DIIO, Cirium
Bank of Canada
UNWTO: UN Tourism Barometer