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$5.7 Million

Total Expenditure in Alberta (2021)

1.8 Million

Potential visitors to Alberta (respondents who indicated they are definitely or very likely to visit Canada in the next two years)

Overview

In the first half of 2023, more people from France travelled to Alberta . By June, it seems that there were about 113% as many travellers as there were in 2019. This is a big increase from the 47% in 2021. However, France is facing challenges as prices rise due to high inflation. This makes it difficult for people to save money like they did at the start of the pandemic and there is less leisure money to spend. This will likely slow down recovery. Experts from Oxford Economics think that by the end of 2023, the number of people traveling out of France will continue to be about 107% of what it was in 2019.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

A woman is walking through the Jungle Farm located in Red Deer

Competitor Comparison

Indicator Quebec Ontario Alberta BC Canada
Expenditure (2021) $155 Million $33 Million $5.8 Million $14.7 Million $220 Million
Share of total national expenditure (2021) 71% 15% 3% 7% -
Visitation (2019) 508 Thousand 211 Thousand 39 Thousand 44 Thousand 853 Thousand
Share of total national visitation (2019) 60% 25% 5% 5% -
Expenditure (2019) $687 Million $154 Million $33 Million $69 Million $988 Million
Share of total national expenditure (2019) 70% 16% 3% 7% -
Average spend (2019) $1,352 $729 $839 $1,565 $1,159

*Visitation and average spend estimates are not available for France for the 2021 calendar year. 

Air Travel

Economic Indictors

Indicator 2020 2021 2022
GDP - per capita $39,080 $43,649 $40,301
GDP - YoY Growth Rate -3.8% 11.7% -7.7%
Exchange Rate (CAD/EUR) (annual average) $1.53 $1.48 $1.37
Unemployment Rate (annual average) 7.8% 7.6% 7.2%
Inflation Rate (annual average) 0% 1.6% 5.2%

Traveller Characteristics

Length of Stay
1 night 1%
2-3 nights 6%
4-6 nights 17%
7-13 nights 52%
14+ nights 24%

Seasonality (2019)

Purpose of Visit (2019)

Top Barriers to Travel
Cost 37%
Nothing would prevent me from travelling to/within Canada 25%
Health risks 17%
Delays ad hassles at airports and borders 17%
Poor weather 15%
Unfavourable conditions for driving during winter 13%
Top 5 Trip Anchors
Hiking or walking in nature 58%
Nature parks 56%
Northern lights 50%
Natural attractions like mountains or waterfalls 49%
Fine dining 45%

Sources

Competition comparison: Statistics Canada (VTS, 2019)

Seasonality and purpose of visit: Statistics Canada (VTS, 2019)

Air passengers: DIIO/Cirium (Monthly)

Economic indicators: Oxford Economics (Bi-weekly)

Traveller characteristics: Global Tourism Watch (GTW, 2021)