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$33 Million

Total Expenditure in Alberta (2019)

39 Thousand

Total Person-Visits to Alberta (2019)

1,394,000

Potential visitors to Alberta (respondents who indicated they are definitely or very likely to visit Canada in the next two years)

Overview

Outbound travel from France continued to recover in 2022, estimated at 92% of 2019 levels, up from 49% in 2021. Looking ahead to 2023, France is facing economic headwinds as high inflation erodes savings built up earlier in the pandemic, placing pressure on household incomes and constraining the pace of recovery. Oxford Economics forecasts outbound travel to return to peak levels in 2023.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

A woman is walking through the Jungle Farm located in Red Deer

Competitor Comparison

Indicator Quebec Ontario Alberta BC Canada
Visitation (2019) 508 Thousand 211 Thousand 39 Thousand 44 Thousand 853 Thousand
Share of total national visitation (2019) 60% 25% 5% 5% -
Expenditure (2019) $687 Million $154 Million $33 Million $69 Million $988 Million
Share of total national expenditure (2019) 70% 16% 3% 7% -
Average spend (2019) $1,352 $729 $839 $1,565 $1,159

Air Travel

Economic Indictors

Indicator 2020 2021 2022
GDP - per capita $39,080 $43,649 $40,301
GDP - YoY Growth Rate -3.8% 11.7% -7.7%
Exchange Rate (CAD/EUR) (annual average) $1.53 $1.48 $1.37
Unemployment Rate (annual average) 7.8% 7.6% 7.2%
Inflation Rate (annual average) 0% 1.6% 5.2%

Traveller Characteristics

Length of Stay
1 night 1%
2-3 nights 6%
4-6 nights 17%
7-13 nights 52%
14+ nights 24%

Seasonality (2019)

Purpose of Visit (2019)

Top Barriers to Travel
Cost 37%
Nothing would prevent me from travelling to/within Canada 25%
Health risks 17%
Delays ad hassles at airports and borders 17%
Poor weather 15%
Unfavourable conditions for driving during winter 13%
Top 5 Trip Anchors
Hiking or walking in nature 58%
Nature parks 56%
Northern lights 50%
Natural attractions like mountains or waterfalls 49%
Fine dining 45%