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$114 Million

Total expenditure in Alberta (2019)

118 Thousand

Total person-visits to Alberta (2019)

1,606,000

Potential visitors to Alberta (respondents who indicated they are definitely or very likely to visit Canada in the next two years)

Overview

Outbound travel from Germany continued to recover throughout 2022, estimated at 89% of 2019 levels, up from 46% in 2021. In 2023, Germany is facing economic headwinds as high inflation erodes savings built up earlier in the pandemic, placing pressure on household incomes and constraining the pace of recovery. Oxford Economics forecast outbound travel to be 93% of 2019 levels in 2023 and returning to peak by 2024.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

Three people carrying fishing rods walking on a boardwalk by the Tonquin Valley Backcountry Lodge in Jasper National Park, Alberta

Competitor Comparison

Indicator Quebec Ontario Alberta BC Canada
Visitation (2019) 109Thousand 184 Thousand 118 Thousand 145 Thousand 617 Thousand
Share of total national visitation (2019) 18% 30% 19% 24% -
Expenditure (2019) $98 Million $196 Million $114 Million $229 Million $684 Million
Share of total national expenditure (2019) 14% 29% 17% 34% -
Average spend (2019) $897 $1,068 $967 $1,581 $1,108

Air Travel

Economic Indicators

Indicator 2020 2021 2022
GDP - per capita $46,646 $51,056 $47,773
GDP - YoY Growth Rate  -0.5% 9.5% 6.4%
Exchange Rate (CAD/EUR) (annual average) $1.53 $1.48 $1.37
Unemployment Rate (annual average) 5.9% 5.7% 5.3%
Inflation Rate (annual average) 0% 3.1% 7.9%

Traveller Characteristics

Length of Stay
1 night 1%
2-3 nights 4%
4-6 nights 14%
7-13 nights 39%
14+ nights 42%

Seasonality (2019)

Purpose of Visit (2019)

Top Barriers to Travel
Cost 35%
Health risks 21%
VISA requirements 21%
Poor value for money 20%
Not enough time to take vacation 19%
Too far / flight too long 17%
Top 5 Trip Anchors
Nature parks 56%
Hiking or walking in nature 56%
Trying local food and drink 50%
Natural attractions like mountains or waterfalls 48%
Viewing wildlife or marine life 47%