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Total expenditure in Alberta (2019)
Total person-visits to Alberta (2019)
Potential visitors to Alberta (respondents who indicated they are definitely or very likely to visit Canada in the next two years)
Overview
Outbound travel from Germany continued to recover throughout 2022, estimated at 89% of 2019 levels, up from 46% in 2021. In 2023, Germany is facing economic headwinds as high inflation erodes savings built up earlier in the pandemic, placing pressure on household incomes and constraining the pace of recovery. Oxford Economics forecast outbound travel to be 93% of 2019 levels in 2023 and returning to peak by 2024.
On this page:
Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics
Competitor Comparison
| Indicator | Quebec | Ontario | Alberta | BC | Canada |
| Visitation (2019) | 109Thousand | 184 Thousand | 118 Thousand | 145 Thousand | 617 Thousand |
| Share of total national visitation (2019) | 18% | 30% | 19% | 24% | - |
| Expenditure (2019) | $98 Million | $196 Million | $114 Million | $229 Million | $684 Million |
| Share of total national expenditure (2019) | 14% | 29% | 17% | 34% | - |
| Average spend (2019) | $897 | $1,068 | $967 | $1,581 | $1,108 |
Air Travel
Economic Indicators
| Indicator | 2020 | 2021 | 2022 |
| GDP - per capita | $46,646 | $51,056 | $47,773 |
| GDP - YoY Growth Rate | -0.5% | 9.5% | 6.4% |
| Exchange Rate (CAD/EUR) (annual average) | $1.53 | $1.48 | $1.37 |
| Unemployment Rate (annual average) | 5.9% | 5.7% | 5.3% |
| Inflation Rate (annual average) | 0% | 3.1% | 7.9% |
Traveller Characteristics
| Length of Stay | |
| 1 night | 1% |
| 2-3 nights | 4% |
| 4-6 nights | 14% |
| 7-13 nights | 39% |
| 14+ nights | 42% |
Seasonality (2019)
Purpose of Visit (2019)
| Top Barriers to Travel | |
| Cost | 35% |
| Health risks | 21% |
| VISA requirements | 21% |
| Poor value for money | 20% |
| Not enough time to take vacation | 19% |
| Too far / flight too long | 17% |
| Top 5 Trip Anchors | |
| Nature parks | 56% |
| Hiking or walking in nature | 56% |
| Trying local food and drink | 50% |
| Natural attractions like mountains or waterfalls | 48% |
| Viewing wildlife or marine life | 47% |