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$77 Million

Total expenditure in Alberta (2022)

2.2 Million

Potential visitors to Alberta (respondents who indicated they are definitely or very likely to visit Canada in the next two years)

Overview

In 2021, the number of people travelling from Germany decreased by 54% compared to 2019. This happened because of worldwide border closures to stop the spread of infections. High inflation and the slower growth of the economy might slow down the recover of travel from Germany in the near future. However, Oxford Economics predicts that by 2024, the number of travellers from Germany will go back to what it was in 2019. 

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

Three people carrying fishing rods walking on a boardwalk by the Tonquin Valley Backcountry Lodge in Jasper National Park, Alberta

Competitor Comparison

Indicator Quebec Ontario Alberta BC Canada
Expenditure (2022) $55 Million $87 Million $77 Million $183 Million $466 Million
Share of total national expenditure (2022) 12% 19% 17% 39% -
Visitation (2019) 109 Thousand 184 Thousand 118 Thousand 145 Thousand 617 Thousand
Share of total national visitation (2019) 18% 30% 19% 24% -
Expenditure (2019) $98 Million $196 Million $114 Million $229 Million $684 Million
Share of total national expenditure (2019) 14% 29% 17% 34% -
Average spend (2019) $897 $1,068 $967 $1,581 $1,108

*Visitation and average spend estimates are not available for Germany for the 2022 calendar year. 

Air Travel

Economic Indicators

Indicator 2020 2021 2022
GDP - per capita $46,646 $51,056 $47,773
GDP - YoY Growth Rate  -0.5% 9.5% 6.4%
Exchange Rate (CAD/EUR) (annual average) $1.53 $1.48 $1.37
Unemployment Rate (annual average) 5.9% 5.7% 5.3%
Inflation Rate (annual average) 0% 3.1% 7.9%

Traveller Characteristics

Length of Stay
1 night 1%
2-3 nights 4%
4-6 nights 14%
7-13 nights 39%
14+ nights 42%

Seasonality (2019)

Purpose of Visit (2019)

Top Barriers to Travel
Cost 35%
Health risks 21%
VISA requirements 21%
Poor value for money 20%
Not enough time to take vacation 19%
Too far / flight too long 17%
Top 5 Trip Anchors
Nature parks 56%
Hiking or walking in nature 56%
Trying local food and drink 50%
Natural attractions like mountains or waterfalls 48%
Viewing wildlife or marine life 47%