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Total Expenditure in Alberta(2019)
Total Person-Visits to Alberta (2019)
Potential visitors to Alberta (respondents who indicated they are definitely or very likely to visit Canada in the next two years)
Overview
Outbound travel from Japan continued to recover in 2022, estimated at 19% of 2019 levels, up from 3% in 2021. With travel restrictions now largely lifted in Japan and in short and mid-haul destinations, outbound travel recovery will continue to pick up through 2023. Oxford Economics forecasts outbound travel to be 40% of 2019 levels in 2023, and returning to peak by 2026.
On this page:
Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics
Competitor Comparison
| Indicator | Quebec | Ontario | Alberta | BC | Canada |
| Visitation (2019) | 21 Thousand | 91 Thousand | 42 Thousand | 119 Thousand | 311 Thousand |
| Share of total national visitation (2019) | 7% | 29% | 14% | 38% | - |
| Expenditure (2019) | $22 Million | $138 Million | $56 Million | $215 Million | $499 Million |
| Share of total national expenditure (2019) | 4% | 28% | 11% | 43% | - |
| Average spend (2019) | $1,051 | $1,518 | $1,345 | $1,809 | $1,607 |
Air Travel
Economic Indicators
| Indicator | 2020 | 2021 | 2022 |
| GDP - per capita | $39,775 | $39,119 | $33,036 |
| GDP - YoY Growth Rate | -1.7% | -2% | -15.9% |
| Exchange Rate (CAD/YEN) (annual average) | $0.013 | $0.011 | $0.010 |
| Unemployment Rate (annual average) | 2.8% | 2.8% | 2.6% |
| Inflation Rate (annual average) | 0% | -0.2% | 4% |
Traveller Characteristics
| Accommodation Booking Channel | |
| Online through a travel agent/tour operator | 51% |
| Through an online booking engine | 42% |
| In-person through travel agent/tour operator | 34% |
| Directly through lodging/accommodation establishment | 19% |
| Through accommodation sharing services website | 13% |
| Length of Stay | |
| 1 night | 0% |
| 2-3 nights | 10% |
| 4-6 nights | 59% |
| 7-13 nights | 26% |
| 14+ nights | 6% |
Seasonality (2019)
Purpose of Visit (2019)
| Top Barriers to Travel | |
| Cost | 23% |
| Too far/flight too long | 17% |
| Health risks | 14% |
| There are other places I would rather visit | 14% |
| There is no reason to visit anytime soon | 14% |
| Safety concerns | 12% |
| Top 5 Trip Anchors | |
| Hiking or walking in the nature | 46% |
| Natural attractions like mountains or waterfalls | 44% |
| Historical sites | 43% |
| Food and drinks | 41% |
| Northern lights | 38% |