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$56 Million

Total Expenditure in Alberta(2019)

42 Thousand

Total Person-Visits to Alberta (2019)

814,000

Potential visitors to Alberta (respondents who indicated they are definitely or very likely to visit Canada in the next two years)

Overview

Outbound travel from Japan continued to recover in 2022, estimated at 19% of 2019 levels, up from 3% in 2021. With travel restrictions now largely lifted in Japan and in short and mid-haul destinations, outbound travel recovery will continue to pick up through 2023. Oxford Economics forecasts outbound travel to be 40% of 2019 levels in 2023, and returning to peak by 2026.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

Couple bike riding along a pathway with mountains in the background

Competitor Comparison

Indicator Quebec Ontario Alberta BC Canada
Visitation (2019) 21 Thousand 91 Thousand 42 Thousand 119 Thousand 311 Thousand
Share of total national visitation (2019) 7% 29% 14% 38% -
Expenditure (2019) $22 Million $138 Million $56 Million $215 Million $499 Million
Share of total national expenditure (2019) 4% 28% 11% 43% -
Average spend (2019) $1,051 $1,518 $1,345 $1,809 $1,607

Air Travel

Economic Indicators

Indicator 2020 2021 2022
GDP - per capita $39,775 $39,119 $33,036
GDP - YoY Growth Rate -1.7% -2% -15.9%
Exchange Rate (CAD/YEN) (annual average) $0.013 $0.011 $0.010
Unemployment Rate (annual average) 2.8% 2.8% 2.6%
Inflation Rate (annual average) 0% -0.2% 4%

Traveller Characteristics

Accommodation Booking Channel
Online through a travel agent/tour operator 51%
Through an online booking engine 42%
In-person through travel agent/tour operator 34%
Directly through lodging/accommodation establishment 19%
Through accommodation sharing services website 13%

Length of Stay
1 night 0%
2-3 nights 10%
4-6 nights 59%
7-13 nights 26%
14+ nights 6%

Seasonality (2019)

Purpose of Visit (2019)

Top Barriers to Travel
Cost 23%
Too far/flight too long 17%
Health risks 14%
There are other places I would rather visit 14%
There is no reason to visit anytime soon 14%
Safety concerns 12%
Top 5 Trip Anchors
Hiking or walking in the nature 46%
Natural attractions like mountains or waterfalls 44%
Historical sites 43%
Food and drinks 41%
Northern lights 38%