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$77 Million

Total expenditure in Alberta (2022)

2.2 Million

Potential visitors to Alberta (2022)

2.7 days

Average length of stay in Alberta (2023)

Overview

Outbound travel from Germany continues to recover - however the country continues to face economic headwinds amid limited growth in GDP in the 2024 forecast. Oxford Economics forecasts outbound travel to be 98% of 2019 levels in 2023 and returning to peak in 2024.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

Three people carrying fishing rods walking on a boardwalk by the Tonquin Valley Backcountry Lodge in Jasper National Park, Alberta

Competitor Comparison

Indicator Quebec Ontario Alberta BC Canada
Expenditure (2022) $55 Million $87 Million $77 Million $183 Million $466 Million
Share of total national expenditure (2022) 12% 19% 17% 39% -
Visitation (2019) 109 Thousand 184 Thousand 118 Thousand 145 Thousand 617 Thousand
Share of total national visitation (2019) 18% 30% 19% 24% -
Expenditure (2019) $98 Million $196 Million $114 Million $229 Million $684 Million
Share of total national expenditure (2019) 14% 29% 17% 34% -
Average spend (2019) $897 $1,068 $967 $1,581 $1,108

*Visitation and average spend estimates are not available for Germany for the 2022 calendar year. 

Air Travel

Economic Indicators

Indicator 2022 2023 2024 Forecast
GDP - per capita $48,612 $52,352 $52,483
GDP - YoY Growth Rate  -5.3% 7.7% 0.3%
Exchange Rate (CAD/EUR) (annual average) $1.37 $1.46 N/A
Unemployment Rate (annual average) 5.3% 5.7% 5.7%
Inflation Rate (annual average) 6.9% 5.9% 1.0%

Quarterly traveller spend

Traveller Characteristics

Breakdown of traveller spending

Top barriers to travel
Economic environment 69%
Higher transport and accommodation costs 55%
Extreme weather events 28%
Geopolitical conflicts 24%
Staff shortages 22%
Other 14%
Top 5 trip anchors
Nature parks 56%
Hiking or walking in nature 56%
Trying local food and drink 50%
Natural attractions like mountains or waterfalls 48%
Viewing wildlife or marine life 47%
Purpose of visit