There are specific attractions and experiences that U.S. travellers are particularly interested in. Here are a few along with photos you can share:
We differentiate Alberta from other destinations.
Alberta’s independent spirit, incredible spaces and welcoming faces are unlike anywhere else in the world. Here’s what we are doing to amplify Alberta and the various marketing resources available to you.
On this page:
Currently in market
For the warmer months, we are showcasing the many aspects that make Alberta the ever-changing place that it is, including outdoor activities and Indigenous experiences.
Learn how we’re differentiating Alberta
Read the brand storyOur partnership with Destination Canada
This year, we partnered with Destination Canada to showcase Alberta to the world and encourage American travellers to try something different this winter.
Understand Alberta's brand
Do you want to capture Alberta's spirit and welcoming attitude? Then check out our brand guidelines to see how we market Alberta to the world.
U.S. trip anchors
Interested in the trip anchors of other markets?
Learn moreLearning opportunities
Access training and courses
We partnered with a variety of vendors to offer discounted learning opportunities that are geared towards the tourism industry. Learn more about the courses available to you!
Collaborating with DMOs
We love collaborating with local destination marketing organizations! If you have a captivating story or an exciting idea, let us know and we’ll see how we can work together.