Strategic Outcomes
In our Annual Report, we clearly highlight the outcomes we work towards that will benefit the Alberta economy and communities. They include:
- Strong focus on international markets
- Drive demand for Alberta experiences
- Grow rural economic development
- Support operator growth
- Attract private investment
- Strengthen Indigenous partnerships
Download the full report
Download PDFSupporting Burwood Distillery
Our destination development team worked closely with Burwood Distillery to help develop unique experiences out of their new tasting room in the Currie Barracks. In addition to the distillery, store, and restaurant property operated in partnership with neighbouring Vacay Brewing, Burwood offers a range of
spirit tastings, distilling and beekeeping classes, and more.
In 2024, Burwood Distillery had a 270 per cent increase in tourism revenue, with more than 15 thousand visitors and 300 international guests in 2024.
Marketing
Export revenues increase as the share of spending from visitors to the province increases.
Key Objective
- Drive consideration to travel to/within Alberta among travellers from key source markets.
Access
Visitors have improved access to more destinations across Alberta.
Key Objectives
- Accelerate seat capacity to Alberta and around the province.
- Inform government policy and investment to increase traveller-friendly connectivity and access throughout the province.
Place
Alberta’s visitor economy has thriving businesses, prosperous communities, and a growing investment environment.
Key Objectives
- Lead collaboration, design, and implementation of destination development plans in priority tourism regions.
- Stimulate growth across select destinations and tourism businesses.
- Attract and facilitate private sector investment.
- Enable tourism businesses to launch and prosper.