Multimedia Library

Whether your a new or returning user, you will need to register through the website.

After July 15, visit https://multimedia.travelalberta.com/ and click the Login or Register a New Account button.

If your company uses Google or Microsoft for corporate email, Single-Sign-On (SSO) is enabled for convenience so you can click the Google or Microsoft button and follow the prompts to easily register with that existing account/password.

Alternatively, to create a new account, click Register an Account and follow the prompts to register a new email/password.

With either option, on your first visit, you will be asked to supply your name, email address, company, and agree to the privacy policy and terms & conditions.

Once registered, to login on return visits you will use the same Login or Register a New Account button and login with your username and password or Google or Microsoft Account.

Our Multimedia Library is an industry-leading resource for photo and video assets, one that we need to update to keep up with innovative tools and ensure Alberta’s tourism industry can grow and thrive.

Bynder is the platform we use to provide you with the visual assets you need. With increased search and personalization options, the upgraded MML will have the same great assets, but with improved user experience.

As part of the new MML you will discover updates such as:

• AI Search Features:
  • Search by Image – upload an image to search the MML and find more details
  • Natural Language Search – find images by describing them with phrases like “smiling woman sitting on a bench”
  • Similarity Search – find images that look similar to one you’ve already found
• In-platform crop and scale – alter images before you download to save a step
• Better tagging to make it easier to search and filter to find just what you need
• Easier identification of file types – videos vs. photos at-a-glance
• Easier access through Single-Sign-On (SSO)
• Bynder Mobile App
  • Available for both iOS & Android
  • Ability to download assets/collections for offline access (iOS only)
  • Access Assets and Collections
  • Search, filter, and download

We have a collection of short tutorial videos that walk through the platform and explain core functions like finding, downloading and sharing assets.

You can access our Tutorial Library here.

No, collections will not transfer over and links previously shared will not work after transition on July 15. You can access seasonal and other collections on the Homepage or build collections or saved filters in the new MML.

You can learn more about collections and saved filters by clicking the Help tab in bottom right of the screen when logged into the new MML – choose How do I create a Collection? or How do I save and share filters?

Or follow the instructions in the resources below:

• How to use Collections
• Saving and managing search queries

You can reference our new platform, Bynder’s FAQ/Knowledge Base. See below for some common instructions.

Training sessions will be coming.

You can also click the Help tab in the bottom left of the screen within the MML for instructions on how to complete common actions.

• Searching
  • Using the search box, smart filters, and AI Search Experience
• Sorting results
  • Different ways to sort search results
• Saving and managing search queries
  • How to save searches for future use
  • Managing saved search queries
• Previewing Assets: asset detail view
  • How to preview assets before downloading
  • Asset detail page review
• Downloading assets
  • Steps for downloading assets
  • Available formats and resolutions (derivatives) available to download
  • Sharing Assets & Collections

Look for the Trending Assets on the homepage dashboard. As we add more assets, they will appear first in results by default.

To find newest assets in the full collection, use the Years filter under Setting to choose 2025. You can also type 2024 OR 2025, for example, in the search bar to narrow down your selection to those years.

Pay attention to file names. Each file has a letter and two numbers at the start of its file name. The number refers to the year the image was added to the library. For example, a file labelled with “a25” means the image was added in 2025.

You can also create Saved filters for keywords you access often and any new assets that fit in the saved filters will automatically be included as they’re added.

• PowerPoint_Web_HighRes – for use in Presentations, websites or other applications needing a high-quality output without needing full size Original.
• Preview_Thumbnail_LowRes – for use in proofing, preview or intermediary steps where lower quality is sufficient, or for small size applications like Thumbnails.
• Convert_to_JPG - available for TIF, PNG and vector formats – for use when other formats aren’t compatible or a smaller file size is desired.
• Convert_to_PNG – available for vector formats – for use when other formats aren’t compatible and background transparency is desired.

Use the Support and/or Feedback tabs in the bottom right of the screen when logged into the new MML, or reach out to multimedia@travelalberta.com.

We are in the process of auditing our assets since migrating to Bynder so it may re-appear shortly. However, we do maintain the Multimedia Library with the most current and relevant assets so it may have been removed from the library. Please reach out to multimedia@travelalberta.com  with the asset name and we can confirm if the asset is available.

No, our software licensing agreement requires that all individuals have their own login. Please ensure each person using the Multimedia Library registers their own account.

Our Terms & Conditions provide details on acceptable use of the assets within the Travel Alberta Multimedia Library. Please take a moment to review them, as they provide helpful guidance and clarity.

When possible, please include a credit. Credit information can be found within the Multimedia Library asset details under the Credit Line field. While we understand that crediting may not always align with creative direction or layout constraints, it’s encouraged — though not mandatory.

The Alternate Text field can be a great place to add a credit without impacting the visual content.

We also encourage the use of our hashtag on social media posts using our assets - #ExploreAlberta.

It’s important to note that our assets are not permitted to be hosted on third-party libraries or platforms outside of our Multimedia Library. Additionally, assets should be used on a per-project basis and should not be saved or stored locally on personal or company devices.

For any more specific questions around acceptable use and crediting, please reach out to multimedia@travelalberta.com.