Overview
Travel Alberta’s multimedia library shares brand resources including photography and video footage. You can use this library to find visual assets to promote Alberta’s authentic experiences in breathtaking landscapes.
Access thousands of multimedia assets
Register for Access
On registration, you'll be granted limited access to the library while your account is reviewed. Once your account is reviewed, you'll be able to see a larger selection of assets.
Usage Guidelines
The Multimedia Library is intended to support creative that promotes Alberta as a tourism destination. Access to the library must align with our Terms and Conditions of Use.
Brand Story
Use these attributes and assets for effective and cohesive brand storytelling, content development, and campaigns.
Tips and tricks
- The best way to search is to start with a basic term like “Snowshoe” or “Banff” and then to use the filter options in the results page to find the right assets for your project, such as refining your search by region, season or media type.
- If you’re not sure where to start, browse the main “assets” folder on the homepage. It organizes assets by region, then specific location, and then by categories like summer and winter activities, arts and entertainment or landscapes and cityscapes.
- Each asset has a letter and two numbers at the start of its file name. The number refers to the year the image was added to the library. For example, a file labelled with “a21” means the image was added in 2021. Sort by Creation Date in descending order to see the newest files at the top of your search results.
- To find the latest summer and winter assets, search “summer” or “winter” and then sort results by creation date.
- Create a collection to download multiple images at once. You’ll be able to revisit your collections by clicking “View All” in the future, too.
- If you’d like to keep selected images but need to end your Multimedia Library session, save them as a collection so you don’t have to start your search again.
- Review the Terms & Conditions if you’re unfamiliar to ensure the assets you choose are suitable for your project
- If you are interested in aligning the assets you choose with Travel Alberta’s current brand guidelines, these guidelines can be found under the “Brand” tab in the Multimedia Library.
FAQ
Use the search bar along the top of the screen to make general inquiries. For example, you could type in “Calgary” or “Skiing”, which would return hundreds of results. To refine your search, navigate to the filter options on the left side of the screen and choose specific locations, such as “Banff National Park”. You can narrow your search further by choosing the media type (photo, video or graphic), experience (camping, fishing, hiking and so on), region, and season.
To find the latest assets, you have multiple options. You can do a simple search for “winter” for example, or you can search for “a24 winter” if you only want winter assets from 2024. Either way, in the results page you can then sort results by creation date to see the newest ones first.
There are two ways to do this. The first is by clicking the downward arrow icon that appears when you hover over an image thumbnail. The other is by clicking into the file itself and selecting “download” from the actions drop-down menu.
When you view a photo in the Multimedia Library, you’ll see a tier rating on the right-hand side with the other image information. The tiers are broken down as follows:
- Tier 1, Goosebump Moments: These awareness images are reserved for TA-led creative only. These photos are intended to be used in primary applications like campaign ads, tradeshow banners, and main website pages.
- Tier 2, Brand Experiences: This photography is more marketing/product-driven. The images focus on the moment of interaction between two or more people engaged in an experience. These photos are for general use and can be shared.
- Tier 3, Editorial: These images give additional context to a story. They may portray architecture, landscapes, wildlife, or close ups of people or products. These are used alongside tier 1 or 2 images and displayed at a smaller size.
When you choose to download an image (or images) you’ll be asked to select a size – Original, Convert to PNG, Low-Res JPG, Medium-Res JPG, High-Res JPG, or TA Websites. Please note that original files will be quite large.
- Low-Res JPG: Best for projects that will be viewed on-screen, such as PowerPoint presentations.
- Medium-Res JPG: These images can also work well on-screen, however they will increase the overall size of your project. They can also be used for small-scale printing or when small images are required in a piece.
- High-Res JPG: Best for larger print products, such as brochures, reports and banners.
- TA Websites: Specifically sized option for use on Travel Alberta’s website.
When you choose to download a video (or videos) you’ll be asked to select a size – Original, 480p, 720p, 1080p, iPad, and iPhone. You will also be able to select either an .mp4 or .mov file for any of the size options. The right choice depends on your use of the files. If you are editing a video, then the original size is likely best, but if you are using the video directly, then it will depend on the video’s use.
Collections allow you to save a group of images for a specific project and access them again later.
- To add assets to a collection, click the + icon that appears when you hover over an image thumbnail, or
- Click on the asset to view it in a larger size and then choose “add to selection” from the actions drop-down menu.
- Create a name for your collection.
- If you need to access your collection again, choose “View All” from the drop-down menu in the top-right corner of your screen.
Navigate and click into to your collection through the drop-down menu in the top-right corner of the screen, as mentioned above. Once in your collection, click on “Select all” then choose “Download” from the options in the red bar at the bottom of the screen, and then choose the correct file size for your project.
There are instances in which the file you request to download may need to be approved by an administrator. The admin team will ensure this happens as quickly as possible, and they thank you for your patience.
In other instances, Travel Alberta uses these forms to keep track of file use for informational purposes. Thank you for providing this valuable information to the organization.
When viewing your collections, choose the “Share” when hovering over the collection. First, you’ll be asked to choose the asset size. Choose the best option for the recipient’s needs.
Next, you will be asked to create a title for the selected assets, an expiration date, and security (password protection).
Lastly, you can select which attributes to include in the share link.
Click “Publish”. You can then either email the link or copy it to your clipboard and share in other ways.