About Travel Alberta
Who we are
Travel Alberta is the destination management organization of the Government of Alberta. As a Crown Corporation, we operate under the authority of the Travel Alberta Act within the Ministry of Tourism and Sport.
What we do
Travel Alberta drives the growth of the province’s visitor economy, creating and promoting must-visit destinations throughout the province. We do this by helping businesses develop memorable products and experiences, marketing those products and experiences to the world, ensuring visitors have access to them, and driving alignment across the sector.
Why we do it
As Alberta’s top service export, tourism is an essential part of Alberta economic development agenda. It drives sustainable GDP growth, creates meaningful employment opportunities, and supports infrastructure and amenities that make Alberta a better place to live, work, and visit.
Mandate
Travel Alberta is the destination management organization of the Government of Alberta. Established as a Crown corporation on April 1, 2009, we operate under the authority of the Travel Alberta Act within the Ministry of Tourism and Sport.
