Brand Guidelines
Read our Consumer Brand Guide to help align your content with Travel Alberta’s brand, strategy, feel and tone.
Tip: Don’t forget that Travel Alberta has many photo and video assets available to use to supplement your own work, available in the Multimedia Library. If you can’t find what you’re looking for, email us and we may be able to help. studio@travelalberta.com
Finance
As a Crown Corporation, Travel Alberta has certain requirements regarding vendor expenses. We have created some vendor guidelines and templates to help you when submitting your invoices. By following these guidelines, we will be able to more efficiently process your payments. Please note that Travel Alberta is GST-exempt.
Please email your invoice to your Travel Alberta project manager and copy natalie.mckay@travelalberta.com.
Content Deliverables and Metadata
Below are guides to our preferred camera settings and deliverables.
Video Camera Settings & Deliverables
Photo Camera Settings & Deliverables
Social Media Image Sizes Reference Guide
Please complete the below metadata sheet when submitting your deliverables.
Article Resources
This list of resources will help you ensure your writing is aligned with Travel Alberta’s brand voice and best practices for web writing.
Model & Property Release Form and Liability Waiver
Travel Alberta must have a signed Model and Property Release form and Liability Waiver for every person and privately owned location that appears in our paid marketing activities. Make sure to submit signed release forms to your Travel Alberta representative.
Tip: Get prepared by downloading this form ahead of time and encouraging everyone to review and sign before shooting.
For people/property that are prominently featured in our content, use our standard release form below.
Model & Property Release + Waiver
For people featured in the background of our content, please use the general release form below.
Media Guide/Producer Code of Conduct
All media guides and/or producers must complete and submit a Code of Conduct document before a trip/production.
Please submit your form to your Travel Alberta project manager.