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Mandate

Travel Alberta is the destination management organization of the Government of Alberta. Established as a Crown corporation on April 1, 2009, we operate under the authority of the Travel Alberta Act within the Ministry of Jobs, Economy and Innovation. 

Travel Alberta Act

Mandate & Roles

Code of Conduct

Who we are

Travel Alberta acts as convener for regional destination organizations, businesses and economic development organizations who make up the visitor economy. Together, we lead, influence and coordinate destination development and promotion activities, taking account the needs of visitors, residents, businesses, and the environment.

What we do

Travel Alberta drives the growth of the province’s visitor economy, creating and promoting must-visit destinations throughout the province. We do this by helping businesses develop memorable products and experiences, marketing those products and experiences to the world, and ensuring visitors have access to them.

Why we do it

Tourism is often thought of as happening elsewhere, yet it starts and ends at home. As an industry of connection, it contributes to welcoming, inclusive and vibrant communities. It contributes to quality of life in terms of entertainment, experiences and amenities. And it contributes to the social fabric of our everyday lives from GDP contributions generated by visitor spending.