About Travel Alberta

Travel Alberta leads in promoting Alberta's authentic experiences in breathtaking landscapes at home and around the world.

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Meet the Travel Alberta team

Who we are

Travel Alberta is the destination promotion organization of Alberta, established as a crown corporation on April 1, 2009.

What we do

We showcase Alberta tourism experiences to potential travellers in Canada and internationally. Travel Alberta also provides marketing expertise and destination development support to Alberta-based tourism businesses, creating compelling reasons for travellers to explore Alberta.

Each tourism provider, operator, hotelier and restauranteur is integral to the traveller experience. By working together in partnership, we ensure an aligned and integrated industry that continues to positively contribute to the economic diversity and prosperity of Alberta.

Benefits of Collaborative Tourism

Our mandate

Travel Alberta is mandated to promote the province as a top tourism destination and support the Government of Alberta in the development of tourism policy, advocacy, research, visitor services and product development.
How we celebrate

How we celebrate

Awards and recognition are important as an organization because it reflects the level of excellence the people bring to their job each and every day. The people at Travel Alberta are passionate advocates of the industry, and it shows in the culture they create. Why do people love their work at Travel Alberta? Just ask us.

We are proud to have been named one of Alberta's Top 70 Employers by Mediacorp Canada and for having one of Canada's Most Admired Corporate Cultures by Waterstone Human Capital