Travel Alberta leads in promoting Alberta's authentic experiences in breathtaking landscapes at home and around the world.
Who we are
Travel Alberta is the destination promotion organization of Alberta, established as a crown corporation on April 1, 2009.
What we do
We showcase Alberta tourism experiences to potential travellers in Canada and internationally. Travel Alberta also provides marketing expertise and destination development support to Alberta-based tourism businesses, creating compelling reasons for travellers to explore Alberta.
Each tourism provider, operator, hotelier and restauranteur is integral to the traveller experience. By working together in partnership, we ensure an aligned and integrated industry that continues to positively contribute to the economic diversity and prosperity of Alberta.
Travel Alberta is mandated to promote the province as a top tourism destination and support the Government of Alberta in the development of tourism policy, advocacy, research, visitor services and product development.