Compare the Events and Festivals Fund to the...
Growth Fund | Innovation Fund |
Incubator Fund | Rural Development & Promotion Fund |
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Investment program: Co-operative Investment
Funding purpose: Reignite existing events and activate new ones that drive overnight visitation.
Investment range: Up to $150,000 with 25% fund matching required. Additional funding available on a case-by-case basis.
For example, a project budgeted at $180,000 could receive up to $150,000 from Travel Alberta, if the operator provides $37,500 in funding.
Priorities:
Your business must fit into at least one of the following categories:
• Alberta-based tourism businesses
• Indigenous tourism businesses
• Not-for-profit organizations and municipalities with a focus on tourism
Note: Non-municipal partners must have been in operation for a minimum of three years
You are not eligible for this grant if your business falls into one of these categories:
• Charitable and fundraising events
• Amateur sport tournaments
• Consumer and trade shows
• Political events
• Events common across multiple communities such as Canada day celebrations
• Events not accessible by the public
• Local community events
• Business improvement areas
Please read all eligibility requirements before applying. If you have any questions, please reach out to your Destination Development Manager.
Logistical and production cost
Promotional support
All expenses must be incurred between April 1, 2024 – March 31, 2025. Expenses will need to be invoiced by a qualified third party and documented in the financial reconciliation.
Pre- and post-event impact calculator analysis generated from tickets sales, accommodation, food, transportation, and retail.
Tip: Take your time as you prepare your application. Ensure it’s complete and you meet all the requirements.
The application period for Events and Festivals fund is now closed.
Thank you to all those who applied!
Compare the Events and Festivals Fund to the...
Growth Fund | Innovation Fund |
Incubator Fund | Rural Development & Promotion Fund |