Apply for Product Development funding
Expression of Interest (EOI) for the Product Development Fund coming soon!
Connect with your destination development manager to prepare.
Operation time
Businesses that have been in operation for at least 6 months
Eligible applicants
- Alberta-based tourism businesses (including startups)
- Indigenous businesses
- Not-for-profit organizations
- Municipalities with a focus on tourism
- Tourism offering must be available for more than 120 days/year
Project priorities
- Creates a new purchasable tourism experience within Alberta
- Contributes to job creation and economic growth
- Diversifies the seasonality of product offering for the operation/region
- Supports sustainability practices within the tourism operation
- Supports growth of the Indigenous tourism sector
Matching contribution
At least 25% from project owner is required
Travel Alberta investment range
$75,000 to $500,000
Application period
Expression of Interest (EOI) opens in October