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Investment program: Co-operative Investment
Funding purpose: Supports tourism organizations in destination development and promotion initiatives.
Investment range: up to $150,000
Priorities:
Your business must fit into at least one of the following categories:
• Destination marketing/management organization
• Municipalities, chambers of commerce, and not-for-profits with a focus on tourism
• Industry associations with a focus/mandate in tourism development and promotion
Note: Non-municipal partners must have been in operation for a minimum of three years
You are not eligible for this grant if your business falls into one of these categories:
• Individual tourism businesses and partnered consortiums
• Business improvement areas
• Communities who are represented by a destination marketing organization
• Hotel consortiums and Destination Marketing Fund groups (DMFs)
• Retail businesses
• Restaurants
Please read all eligibility requirements before applying. If you have any questions, please reach out to your Destination Development Manager.
Destination Promotion
Destination Development
Note: Travel Alberta will not invest in destination development/promotion efforts led by a community which duplicates the efforts of an existing destination organization.
Travel Alberta has the last say on what expenses are not eligible, even if they're not mentioned here.
All anticipated expenses must be incurred between April 1, 2024 – March 31, 2025 Expenses will need to be invoiced by a qualified third party and documented in the financial reconciliation.
Tip: Take your time as you prepare your application. Ensure it’s complete and you meet all the requirements.
The application period for Rural Development and Promotion fund is now closed.
Thank you to all those who applied!
Compare the Rural Development and Promotion Fund to the...
Growth Fund | Innovation Fund |
Incubator Fund | Events & Festivals Fund |