Wild. Spectacular. Ready.
Market intelligence meets business-friendly legislation in Alberta
Alberta has emerged as a fast-growing tourism destination, with 12% year-over-year growth in visitor spending in 2024. The province's strategy to continue to grow tourism revenue is fuelled by data, a business-friendly tax environment and hands-on, personalized guidance from Travel Alberta's Investor Concierge.
Why Alberta, why now
Fastest growing population in the country with a 6.4M projected population by 2046
Alberta consistently has the highest provincial GDP per capita in Canada
Young and affluent population who spent more than $7.2B on local tourism in 2025
Highest provincial median disposable income in Canada in 2024, at $89K
Lowest general corporate tax rates in Canada
No provincial sales tax, payroll tax, or healthcare premiums
Linking people and places
Connected to the world
Alberta has three international airports with direct air service that bring in visitors from key national and global markets, while the province’s extensive highway network links urban centres and rural destinations—with Travel Alberta actively working to drive visitation.
Direct flights to the Calgary and Edmonton international airports from nearly 100 cities worldwide
Direct U.S. border connections via multiple highway routes
Home to WestJet which is dedicated to enhancing global connectivity to Alberta
Alberta has big plans to diversify its economy—tourism is a key driver.
We’re aiming to more than double the size of our visitor economy by 2035 to $25B in visitor spend. That means elevated provincial government commitments to the industry, smart strategic partnerships, and fresh opportunities in pre-identified Tourism Development Zones.
Browse opportunitiesAlberta's visitor economy
Iconic destinations, untapped potential
Alberta is home to well-known destinations and experiences that draw visitors from around the world. Explore opportunities across the province, from Tourism Development Zones to resort destinations, and find the right location for your next investment.
Explore opportunities
KEY TOURISM SOURCE MARKETS
Turn tourism trends into opportunity
Alberta’s visitor economy is gaining momentum—with 38 million visits in 2024 and annual growth on the rise. International visitation is outpacing the national average, growing 16 points ahead of other provinces. And with $3.5 billion in international visitor spending that year alone, Alberta’s global appeal is translating into measurable returns.
$3.5B in visitor spending from international markets in 2024
For investors eyeing growth
We’ve set a bold target: doubling the province’s visitor spending to $25 billion by 2035. Our vision is backed by a provincial government committed to enabling private sector growth.
Be part of Alberta tourism’s upward trajectory.
Connect with our full-service investment team to explore tailored opportunities and maximize your success in Alberta.
Join the investors shaping the future of Alberta’s tourism industry.
