What's the goal?
We’re on a mission to double Alberta’s tourism economy by 2035 by unlocking the untapped potential of emerging destinations.
How will we achieve it?
Following extensive research and engagement, we identified 10 high-potential Tourism Development Zones (TDZs) primed for growth over the next decade. We carefully assessed each of the TDZs and have the intelligence and connections to equip you to make an informed investment decision.
A province of possibilities
Discover your next great opportunity
Explore Alberta’s Tourism Development Zones (TDZs), the ten areas we’ve identified through extensive research as having high growth potential.
- Fort McMurray Wood Buffalo
- Northern Rockies
- Northeast Lakelands
- David Thompson
- Olds to Lacombe
- Cochrane to Sundre
- Canadian Badlands
- Foothills
- Lethbridge to Medicine Hat
- Southern Rockies
Explore the Tourism Development Zones
Spotlight destinations
Major growth potential, local leadership, and unexplored opportunities—these are established destinations where you can make your mark in Alberta.
Up-and-coming destinations
These areas have medium to long-term potential, with plenty of future growth opportunities. Be one of the first to tap into the potential of Alberta’s up-and-coming tourism destinations.
How we support these regions
Discover what we’re doing through development management to mitigate risk, and maximize the investment and expansion potential of these areas.
Regional planning
Developing and implementing regional destination development plans.
Experience development
Collaborating with operators and destination management organizations to design and build compelling guest experiences.
Investment guidance
Supporting the exploration of and application for investment opportunities and grants.
Financial forecasting
Conducting small-to-medium size investment assessments and business forecasts.
Business coaching
Providing business growth coaching to address key operational and marketing challenges.
Strategic networking
Connecting operators to mentors and partners in the industry, who have firsthand experience in facing and overcoming challenges to growing revenues.
Winner of two 2024 Skift Idea Awards for Innovation
Skift is the travel industry’s most coveted award for excellence in design, creativity, and innovation. Following a record 350 global submissions, Travel Alberta was honoured to receive the award for Industry Innovators under the Tourism category, for the development of our Tourism Development Zones, along with another award in the Travel Technology category for creating one-of-a-kind immersive 3D tours.
Ready to explore Alberta’s possibilities? Our investment concierge has the expertise you need.
