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A person relaxes in a hot tub at Obsidian Ridge.

What's the goal?

We’re on a mission to double Alberta’s tourism economy by 2035 by unlocking untapped potential high potential destinations.

How will we achieve it?

By expanding tourism demand across more regions and seasons, we can cultivate new growth opportunities beyond Alberta's most established destinations.

Areas of focus

TOURISM DEVELOPMENT ZONES

Following extensive research and engagement, we identified 10 high-potential Tourism Development Zones (TDZs) primed for growth over the next decade. We carefully assessed each of the TDZs and have the intelligence and connections to equip you to make an informed investment decision.

ALL-SEASON RESORTS

All-season resorts are a cornerstone of Alberta's tourism development strategy, creating year-round destinations that attract visitors, extend stays, and increase visitor spending.

Tourism Development Zones

Explore Alberta’s Tourism Development Zones (TDZs), the ten areas we’ve identified through extensive research as having high growth potential.

  1. Fort McMurray Wood Buffalo
  2. Northern Rockies
  3. Northeast Lakelands
  4. David Thompson
  5. Olds to Lacombe
  6. Cochrane to Sundre
  7. Canadian Badlands
  8. Foothills
  9. Lethbridge to Medicine Hat
  10. Southern Rockies

Spotlight TDZs are established destinations with proven demand and growth potential in the near-to-medium term.

Up-and-coming TDZs include growth opportunities in the medium-to-long term with room to grow.

Explore the Tourism Development Zones

Spotlight destinations

Major growth potential, local leadership, and unexplored opportunities—these are established destinations where you can make your mark in Alberta.

Explore the Tourism Development Zones

Up-and-coming destinations

These areas have medium to long-term potential, with plenty of future growth opportunities. Be one of the first to tap into the potential of Alberta’s up-and-coming tourism destinations.

A once-in-a-generation opportunity to build all-season resorts in Alberta’s Rockies. The Government of Alberta has carefully identified its first All-Season Resort Areas. Applications can now can be made to create or develop resorts in these beautiful spots in Alberta.

A family at the base of the hill, gear off after skiing Castle Mountain Resort

Castle Mountain

A smiling family takes a selfie together while sitting at a picnic table at a ski resort.

Nakiska

Two cyclists catch air while fat-biking across a snowy landscape with the Rocky Mountains behind them.

Fortress Mountain

Our Investor Concierge is here to help

Go from vision to viable with confidence

Ready to explore Alberta’s possibilities? Our Investor Concierge has the expertise you need.

Headshot of Kristi Cox

Kristi Cox

Director, Investor Services

403-648-1070

Connect with Travel Alberta's Investor Concierge Services

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