Articles for Investors | Travel Alberta

A traveller stands on a cliff in Alberta's Rocky Mountains.

A concierge team for your tourism expansion to Alberta

Expanding your tourism brand or operation into a new market is a complex and risky endeavour, but you don’t have to navigate it alone. Our Investor Concierge team can work alongside you, supporting throughout the process, to help you pursue long-term success.

Alberta is on a bold mission: Double the tourism economy to $25 billion by 2035 by unlocking the untapped potential of emerging destinations. Travel Alberta is ready to partner with visionary operators and investors who want to harness the opportunities of Canada's wild side...

The Alberta Advantage for tourism operators

Discover how to capitalize on the province's low taxes, stunning locations with international connectivity, record-breaking visitor demand, and the incredible depth of data and market insights available through our Investor Concierge.

Engineering tourism investment opportunities

See clearly where to strategically expand in Alberta regions well-suited for tourism. Tourism Development Zones are backed by Travel Alberta’s extensive research into high-potential, untapped regions throughout the province.

Alberta’s historic tourism surge signals prime opportunity

With 38 million visitors in 2024 and record-setting 12 per cent year-over-year growth in visitor spend, Alberta has become one of North America’s most exciting frontiers for tourism investment.

A concierge team for your tourism expansion in Alberta

Discover how Travel Alberta’s Investor Concierge guides tourism investors and operators with expert support, market insights, and growth opportunities.

The Billion-Dollar Case for Investing in Alberta Tourism

"Alberta has long been synonymous with postcard landscapes, from Banff’s turquoise lakes to Jasper’s glacial peaks and the rugged sweep of the Canadian Rockies. But today, the province is repositioning itself not only as a bucket list destination, but also as one of Canada’s most compelling tourism investment stories."

The 50 best places to travel in 2026

“Alberta has long been a place full of majestic natural beauty. But some exciting developments are making this western province a particularly noteworthy destination in 2026.”

Most Desirable Region (World)

“Canada’s Alberta has shot to the top of this category due to its unique blend of nature, culture and conservation. Our readers continue to appreciate the majesty of the Rockies, but they also talk about gaining a deeper understanding of the land by exploring it with Indigenous guides.”