What's the goal?
We’re on a mission to double Alberta’s tourism economy by 2035 by unlocking the untapped potential of emerging destinations.
How will we achieve it?
Following extensive research and engagement, we identified 10 high-potential Tourism Development Zones (TDZs) primed for growth over the next decade. The 10 TDZs have been prioritized as either spotlight or up-and-coming opportunities.
Spotlight TDZs offer established demand and investment opportunities poised for near-to-medium-term growth.
Up-and-coming TDZs represent emerging destinations with significant long-term development potential. Explore these TDZs below.
A province of possibilities
Discover your next great opportunity
Explore Alberta’s up-and-coming Tourism Development Zones (TDZs), the five areas we’ve identified through extensive research as having high growth potential in the medium to long term.
These regions showcase authentic Alberta landscapes and opportunities to shape the next generation of tourism experiences.
- Fort McMurray Wood Buffalo
- Northern Rockies
- Northeast Lakelands
- David Thompson
- Olds to Lacombe
- Cochrane to Sundre
- Canadian Badlands
- Foothills
- Lethbridge to Medicine Hat
- Southern Rockies
Up-and-coming destinations
These areas have medium to long-term potential, with plenty of future growth opportunities. Be one of the first to tap into the potential of Alberta’s up-and-coming tourism destinations.
Our Investor Concierge is here to help
Winner of two 2024 Skift Idea Awards for Innovation
Skift is the travel industry’s most coveted award for excellence in design, creativity, and innovation. Following a record 350 global submissions, Travel Alberta was honoured to receive the award for Industry Innovators under the Tourism category, for the development of our Tourism Development Zones, along with another award in the Travel Technology category for creating one-of-a-kind immersive 3D tours.
Ready to explore Alberta’s possibilities? Our Investor Concierge has the expertise you need.
