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Snow-covered landscape with cylindrical buildings, mountains, stars and pink northern lights.
Snowboarders carry boards through a snowy mountain village with a snow-covered peak behind them.
Aerial view of Calgary skyline, Bow River, green parks and Rocky Mountains beneath cloudy skies.
People seated beside a fire pit with a snow-capped mountain and forest behind them.
People sit on a grassy hillside holding illuminated cups, overlooking a lit city skyline.
Golfers play on a green bordered by eroded badlands, with a golf cart nearby.

Get Alberta investor insights

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The numbers are compelling. The mountain views are a bonus.

Explore Alberta's tourism demand, economic fundamentals and competitive business environment.

2025

  • 44.4 million visitors
  • $15+ billion in visitor spend
    • 6% year-over-year increase
    • Outperforming the national average of approximately 4%
  • 4% increase in U.S. visitor spend
    • Compared to a Canadian average of -3%
  • 3% growth in overseas arrivals
    • The only major province to see growth; Canada experienced a -2% decline

2025

  • Fastest-growing economy in Canada
  • Fastest-growing population in Canada, projected to reach 6.4 million by 2046
  • 3.44% average annual GDP growth, among the highest in Canada
  • Highest GDP per capita among Canadian provinces

  • Lowest general corporate tax rate in Canada
  • No provincial sales tax, payroll tax, healthcare premiums or land transfer tax
  • An ambitious, government-backed goal to double tourism spend by 2035

2025

  • Alberta population reached 5 million
  • Residents spent more than $7.2 billion on local tourism
  • Highest median provincial disposable income in Canada, reaching $89,000 (2024)
  • Highest labour force participation rate and home-ownership rate among major Canadian provinces
Where momentum is already building

Iconic destinations, untapped potential

Alberta is home to well-known destinations and experiences that draw visitors from around the world. Explore opportunities across the province, from Tourism Development Zones to resort destinations, and find the right location for your next investment.

Explore opportunities
Skier jumps from a snowy ramp as crowds gather in a mountain town.
6.7M annual visitors to Banff & Jasper National Parks
Indoor water park with people swimming beneath colourful water slides and a glass roof.
30M annual visitors to West Edmonton Mall
Night-time festival with a concert stage, illuminated rides and a city skyline.
1.2M annual attendees at Calgary Stampede

A globally connected province

Alberta has three international airports with direct air service that bring in visitors from key national and global markets, while the province’s extensive highway network links urban centres and rural destinations.

Calgary | 19.4M passengers in 2025
YYC Calgary International Airport
WestJet Hub

Edmonton | 8.1M passengers in 2025
YEG Edmonton International Airport
Provincial Capital

Over 100 destinations with direct access to Alberta

World map showing Alberta in red with dotted flight routes to North America, Europe and Asia.
Including destinations in US, UK, France, Germany, Italy, Ireland, Netherlands, Japan, South Korea, Brazil
CONTACT

A dedicated team to support your expansion

Our Investor Concierge team supports developers and investors with market insights, regulatory navigation, pathways to capital, and connections to key stakeholders, including professional service providers, industry associations, business leaders, and economic development organizations.

Headshot of Kristi Cox

Kristi Cox

Director, Investor Services

403-648-1070

Connect with Travel Alberta's Investor Concierge Services

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