The Alberta advantage
A compelling tourism investment climate where demand, growth and cost advantage align.
- 38 million visitors (2024)
- $15.2 billion in visitor spend (2025)
- 6% year-over-year increase
- Outperforming the national average of approximately 4%
- 4% increase in U.S. visitor spend (2025)
- Compared to a Canadian average of -3%
- 3% growth in overseas arrivals (2025)
- The only major province to see growth; Canada experienced a -2% decline
- Fastest-growing economy in Canada
- Fastest-growing population in Canada, projected to reach 6.4 million by 2046
- 3.44% average annual GDP growth, among the highest in Canada
- Highest GDP per capita among Canadian provinces
- Lowest general corporate tax rate in Canada
- No provincial sales tax, payroll tax, healthcare premiums or land transfer tax
- An ambitious, government-backed goal to double tourism spend by 2035
- Alberta population reached 5 million (2025)
- Residents spent more than $7.2 billion on local tourism (2025)
- Highest median provincial disposable income in Canada, reaching $89,000 (2024)
- Highest labour force participation rate and home-ownership rate among major Canadian provinces
Want the full Alberta snap shot?
A globally connected province
Alberta has three international airports with direct air service that bring in visitors from key national and global markets, while the province’s extensive highway network links urban centres and rural destinations.
Calgary | 19.4M passengers in 2025
YYC Calgary International Airport
WestJet Hub
Edmonton | 8.1M passengers in 2025
YEG Edmonton International Airport
Provincial Capital
20 countries with direct access to Alberta
Where momentum is already building
Iconic destinations, untapped potential
Alberta is home to many well-known areas, attractions, and experiences that already bring in large numbers of visitors from around the world. There is opportunity to build on this high demand through development in the province’s Tourism Development Zones—ten areas across Alberta that are ripe for investment.
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6.7M annual visitors to Banff & Jasper National Parks
30M annual visitors to West Edmonton Mall
1.2M annual attendees at Calgary Stampede
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