When applying for tourism investment, the quality of your application matters. And the Destination Development team at Travel Alberta is here to help.
Andi Dzilums, destination development manager for the Canadian Badlands and Historic Plains regions, has years of experience overseeing Travel Alberta’s tourism investment program. In fact, he reviews hundreds of applications every year.
Keep reading for Andi’s expert advice on how you can make your investment application stand out.
What is the most common question you hear throughout the intake process?
I encourage everyone to know and understand the program priorities. That means actually reading through the guidelines on our website – some things have changed since previous years.
For example, under the product development stream, we prioritize building new guided tourism experiences or experiences that are outside of a business’ current offerings. We want to see innovative ideas to grow businesses beyond their traditional offerings—ideas that will help them reach a new audience or extend their operating season.