Scandinave Spa: One of Canada’s leading wellness brands chooses Alberta for its next location

Scandinave Spa, a renowned Canadian wellness brand, has announced that its first Alberta location will open in Edmonton in 2028. While still in development, the Scandinave Spa Edmonton project is already being recognized as a significant milestone in the evolution of Alberta’s tourism landscape. The project is expected to generate approximately $121 million in total economic impact over construction and the first decade of operations.

The Opportunity

The growing global demand for wellness tourism presented an exciting opportunity for Scandinave Group to expand—wellness tourism is projected to exceed $1 trillion globally by 2028.

Edmonton emerged as the ideal location, offering a rare combination of urban vibrancy, direct access to one of Canada’s largest stretches of urban parkland, and direct flight access from countless key markets—including the U.S and Europe—via the Edmonton International Airport.

The new Nordic spa will enhance the city’s appeal as a year-round tourism destination and anchor Alberta’s fast-growing wellness tourism sector.

To bring this project to life, Travel Alberta’s Investor Services team provided comprehensive support, offering strategic market insights, access to provincial data, regulatory navigation, and financial investment. This initiative was part of a broader collaboration involving Alberta’s Ministry of Jobs, Economy, Trade and Immigration, the City of Edmonton, Edmonton Global, and Explore Edmonton. Together, these partners worked to facilitate investment and ensure the project’s long-term success—a testament to collaboration and commitment of organizations of all levels across the province to foster a business-friendly environment and prioritize growth.

The Business

Known for its signature Scandinavian thermal therapy experience, Scandinave Spa combines hot and cold outdoor pools, Finnish saunas and steam baths, relaxation spaces, and nature-immersed architecture designed to foster deep rest and rejuvenation.

With a long-standing commitment to environmental stewardship and mindful development, the project will prioritize responsible construction and operations to preserve the integrity of the river valley setting.

Scandinave Group’s upcoming spa in Edmonton will be a state-of-the-art wellness retreat, bringing together the tranquility of nature with modern, sustainable spa design. Overlooking the scenic North Saskatchewan River Valley, this will be the company’s fifth thermal spa destination in Canada, joining other iconic locations in Mont-Tremblant, Blue Mountain, Whistler, and Old Montreal.

The Outcome

With a planned opening in the summer of 2028, Scandinave Spa will become a signature experience in Edmonton, drawing visitors seeking wellness, relaxation, digital detox and a deep connection to nature. It represents a new benchmark for urban wellness tourism in Canada and positions Edmonton as a leader in offering immersive, world-class visitor experiences.

With strategic alignment across local and provincial levels, this development demonstrates the power of coordinated investment attraction and private/public sector collaboration in creating transformative tourism opportunities.

Scandinave Group choosing Edmonton as its next location also highlights Travel Alberta and Explore Edmonton’s destination promotion strategies, which are helping raise the city’s reputation as a destination of choice.

Edmonton’s renowned culinary and cultural scene, prolific sports teams, proximity to the Northern Rockies and Jasper National Park, and diverse communities and cultures are raising its profile as a competitive destination for both business and leisure travel—a reputation that is certain to grow, thanks to the addition of the Scandinave Spa.