Applications reopen next week for Travel Alberta’s Cooperative Investment Fund.
The fall intake will support winter events and festivals, as well as rural development and promotion focused primarily on driving winter visitation. Eligible businesses can receive up to $100,000 in a non-matching partner investment, with additional funding available on a case-by-case basis.
We are seeking strong applications for:
- High-impact, signature winter events with a high potential return on investment
- Events that charge an admission fee and take place over multiple days, driving overnight visitation to the region
- Regional promotional strategies aimed at growing winter visitation and driving cash flow to tourism businesses
Calgary’s Big Winter Classic received funding from Travel Alberta for their 2022 winter festival, which brought more than 5,000 visitors to participating venues.