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Applications reopen next week for Travel Alberta’s Cooperative Investment Fund.

The fall intake will support winter events and festivals, as well as rural development and promotion focused primarily on driving winter visitation. Eligible businesses can receive up to $100,000 in a non-matching partner investment, with additional funding available on a case-by-case basis.

We are seeking strong applications for:

  • High-impact, signature winter events with a high potential return on investment
  • Events that charge an admission fee and take place over multiple days, driving overnight visitation to the region
  • Regional promotional strategies aimed at growing winter visitation and driving cash flow to tourism businesses

Calgary’s Big Winter Classic received funding from Travel Alberta for their 2022 winter festival, which brought more than 5,000 visitors to participating venues.


Many of our 2022 goals were directly tied to this funding. It helped us reach an all time high in attendees, sales, and venues activated.

Big Winter Classic

Currently, only new applications for upcoming events and rural development/promotion will be considered. If you have any questions, please email the Travel Alberta Tourism Development team at

 Intake opens on Monday, September 12, and the deadline to apply is Friday, October 14.

Review the details and download the application form

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