Three rural operators who are setting the stage for community growth

Outside of Alberta’s popular Rockies and city destinations are vibrant communities with untapped tourism potential. As more travellers seek the charm of emerging regions with unforgettable experiences, an increasing number of communities are opening their doors to tourism.

We’re proud to support three new visitor experiences with new unique offerings and accommodations that reflect their history and culture. Keep reading to discover more about these stand-out experiences, the passionate operators who are leading the way, and how they are supporting economic growth for their community.

Twin Butte Silos

Television inspires traveller behaviour and with the influx of western media being produced (think Yellowstone, 1923, and Lawmen: Bass Reeves), operators like Twin Butte Silos are capitalizing on visitors’ interest in genuine ranching experiences. Travellers can stay in one of three grain silos that have been transformed into cozy western accommodations and have the chance to spot a Highland cow in the field.

Saddle Hill Ranch Cabins

Yet another unique themed accommodation opening in the area, Saddle Hill Ranch Cabins is a shining example of how ranch life and tourism can come together to create something special. The ranch recently opened this July and allows guests to stay in one of five cozy, western-style cabins converted from grain silos. With support from Travel Alberta, these unique accommodations offer unforgettable stays and sweeping views of Alberta’s iconic landscapes.

These two exciting developments are sure to be a roaring success, capitalizing on growing demand for western-themed tourism experiences in the province. They move the Southern Rockies region closer to unlocking its full tourism potential: an estimated $796 million in visitor spending by 2035. With the right investment and growth, the region could support 5,757 tourism-related jobs and Travel Alberta is proud to back businesses with bold, long-term visions that drive lasting impact for the region.

ASTAM Culture Camp from Skydancer Indigenous Cultural Society

Having recently opened in July 2025 in Lac Ste. Anne, just west of Edmonton, the ASTAM Culture Camp is the newest addition from Skydancer Indigenous Cultural Society. With the original cultural centre and gallery located in Spruce Grove, this new addition only 30 minutes away invites guests to connect with Indigenous cultures through immersive experiences, including five teepee accommodations, canoe adventures, Bannock making, and storytelling with Elders.

With nearly half of international travellers and one in five Albertans interested in learning more about Indigenous Peoples as they explore Alberta, the ASTAM Culture Camp provides a unique and authentic experience to share cultures, languages, and traditions.

What is the benefit for rural communities?

Investing in tourism helps make communities a better place to live, work, and visit. We know that communities with strong visitor economies make more than double the municipal revenues compared to non-tourism-based communities, and their residents pay up to 70 per cent less in residential property taxes. But the benefits go far beyond the financial. A strong visitor economy supports enhanced amenities, like public transportation, parks, community centres, cultural venues, and recreational opportunities. A steady flow of travellers brings business to local shops, restaurants, and attractions, creating good jobs for people of all ages while keeping communities vibrant and thriving.

To learn more about our rural tourism development strategy, click here.