“Harnessing the power of partnerships was taken to a whole new level,” says Katie Kennedy, Explore Edmonton’s Event Development Manager.
“From a marketing lens, being able to showcase Edmonton in all her glory during the summer – that’s not typically a season fans or viewers get to see, because normally that regular hockey season is occurring during the winter months,” Kennedy says. “You really can’t put a price tag on that level of exposure we were provided.”
Kennedy adds some positives have come from the pandemic, like strengthening partnerships from coast to coast to coast, and around the world. “Now that Edmonton has hosted two successful bubbles, that’s opened the doors for new opportunities,” she says, noting that Explore Edmonton has received hundreds of calls from partners hoping to learn how they, too, can host safe, successful events.
Kennedy says Explore Edmonton is happy to share their knowledge, best practices and research with partners including Tourism Calgary, which just added the 2021 World Women’s Curling Championship to its curling bubble.