On Friday, June 9th, Travel Alberta CEO David Goldstein was appointed as the new Deputy Minister of Tourism and Sport. He will also retain his role as CEO of Travel Alberta. This dual appointment, and the establishment of a ministry dedicated to tourism and sport, show the government’s commitment to developing Alberta’s rapidly growing tourism sector.
David was selected to lead Travel Alberta in 2021. His strategic oversight of Alberta’s tourism recovery plan resulted in recovery to pre-pandemic levels—one full year ahead of schedule.
Prior to joining Travel Alberta, David held various leadership roles within the tourism and hospitality sector. He has a long and distinguished career in Canada's tourism and media sectors, including serving as President and CEO of Destination Canada from 2014-2019, following nearly five years as President and CEO of the Tourism Industry Association of Canada (TIAC).
David's deep understanding of industry trends, strategic planning and policy development will greatly expand the knowledge and understanding of the tourism sector within the Government of Alberta. In his expanded role, he will work closely with Minister Joseph Schow to implement the province’s long-term strategy to double tourism revenues by 2035.
While this dual role is new for Alberta, it’s not unprecedented in Canada—in fact, the same system is used in Saskatchewan, New Brunswick, and, up until recently, Nova Scotia. With his expertise and leadership, we can anticipate exciting developments and initiatives that will further strengthen the sector's contribution to Alberta's diversifying economy.
Tourism alone is a $10 billion industry and a key driver in our province – contributing billions to Alberta’s GDP – and employs, directly and indirectly, more than 220,000 Albertans.
David is eager to take on this new challenge and is committed to driving sustainable growth in the tourism and sport industries.
