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Total Expenditure in Alberta

$44 Million

Passport holders

45 Million (2023)

Potential market size

1.8 Million (2024)

Overview

France’s GDP growth forecast remains at 0.5% for 2025, but 2026 growth has been revised down to 0.8% due to weaker global conditions. Limited exposure to US tariffs helps, but uncertainty continues to weigh on investment and the labor market. Inflation is expected to average 1.1% in 2025 before normalizing to 1.8% in 2026.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

A woman is walking through the Jungle Farm located in Red Deer

Competitor Comparison

2024

Indicator

Quebec

Ontario

Alberta

BC

Canada

Expenditure

$767M

$170M

$44M

$104M

$1.2B

Share of total national expenditure

63%

14%

4%

9%

-

2023

Indicator

Quebec

Ontario

Alberta

BC

Canada

Expenditure

$841M

$230M

$48M

$98M

$1.3B

Share of total national expenditure (2023)

64%

18%

4%

8%

-

Air Travel

Economic Indictors

Indicator

2023

2024 Estimated

2025 Forecasted

2026 Forecasted

GDP - per capita (US$)

$44,740

$46,352

$45,888.38

$47,362

GDP - YoY Growth Rate

1.1%

1.1%

0.5%

0.8%

Exchange Rate (CAD/EUR) (annual average)

$1.46

$1.48

N/A

N/A

Unemployment Rate (annual average)

7.1%

7.2%

7.4%

7.5%

Annual inflation

4.9%

2%

1.1%

1.8%

Quarterly traveller spend

Traveller Characteristics

Where are travellers spending their money?

Why won't travellers come here?

Cost

39%

Extreme weather conditions

27%

Poor weather

21%

Nothing would prevent me from travelling to Canada

18%

Poor value for money

16%

Visa requirements

16%

Top 5 trip anchors (market size)

Nature parks

705K

Nature walks

698K

Hiking

660K

Natural attractions (e.g. scenic viewpoints, mountains, waterfalls)

618K

Historical, archaeological or world heritage sites

524K

What's the purpose of their visit?

Bleisure is when a traveller has combined business and leisure on their trip.

Sources

Statistics Canada, Visitor Travel Survey Data 2024/2023
Global Tourism Research Program (GTRP), Destination Canada
Lodging Aligned Spend Reporting (LASR), Destination Canada
Oxford Economics
DIIO, Cirium
Bank of Canada
UNWTO: UN Tourism Barometer
Mobile Insights, Near