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Total Expenditure in Alberta

$48 Million (2023)

$40 Million (Jan-Sept 2024)

Passport holders

45 Million (2023)

Potential market size

1.8 Million (2024)

Average length of stay in Alberta

2.7 days (2023)

Overview

France’s GDP growth forecast remains at 0.5% for 2025, but 2026 growth has been revised down to 0.8% due to weaker global conditions. Limited exposure to US tariffs helps, but uncertainty continues to weigh on investment and the labor market. Inflation is expected to average 1.1% in 2025 before normalizing to 1.8% in 2026.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

A woman is walking through the Jungle Farm located in Red Deer

Competitor Comparison

January-September 2024

Indicator

Quebec

Ontario

Alberta

BC

Canada

Expenditure

$648 Million

$140 Million

$40 Million

$89 Million

$1 Billion

Share of total national expenditure

65%

14%

4%

9%

-

2023

Indicator

Quebec

Ontario

Alberta

BC

Canada

Expenditure

$841 Million

$230 Million

$48 Million

$98 Million

$1.3 Billion

Share of total national expenditure (2023)

64%

18%

4%

8%

-

Air Travel

Economic Indictors

Indicator

2023

2024 Estimated

2025 Forecasted

2026 Forecasted

GDP - per capita (US$)

$44,740

$46,352

$45,888.38

$47,362

GDP - YoY Growth Rate

1.1%

1.1%

0.5%

0.8%

Exchange Rate (CAD/EUR) (annual average)

$1.46

$1.48

N/A

N/A

Unemployment Rate (annual average)

7.1%

7.2%

7.4%

7.5%

Annual inflation

4.9%

2%

1.1%

1.8%

Quarterly traveller spend

Traveller Characteristics

Breakdown of traveller spending

Top barriers to travel

Cost

39%

Poor weather

25%

Nothing would prevent me from travelling to Canada

21%

Unfavourable conditions for driving during winter

14%

Poor value for Money

13%

Top 5 trip anchors

Market size

Nature parks

704,786

Nature walks

698,354

Hiking

660,084

Natural attractions (e.g. scenic viewpoints, mountains, waterfalls)

617,954

Historical, archaeological or world heritage sites

524,369

Purpose of visit

Sources

Statistics Canada, Visitor Travel Survey Data 2024/2023
Global Tourism Research Program (GTRP), Destination Canada
Lodging Aligned Spend Reporting (LASR), Destination Canada, 2024
Oxford Economics
DIIO, Cirium
Bank of Canada
UNWTO: UN Tourism Barometer
Mobile Insights, Near