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$38 Million

Total Expenditure in Alberta (2023)

45 Million

Passport holders (2023)

1.6 Million

Potential market size

2.7 days

Average length of stay in Alberta (2023)

Overview

Outbound travel from France continued to grow in 2024, estimated at 123% of 2019 levels, up from 112% in 2023. Outbound travel has already fully recovered to 2019 levels in 2023. Consumer sentiment continues to recover steadily despite political uncertainty and has reached its highest level since the start of the Russia-Ukraine war. Businesses, however, are less confident. The economy is expected to grow slowly, at around 1% in 2024 and 2025.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

A woman is walking through the Jungle Farm located in Red Deer

Competitor Comparison

Indicator

Quebec

Ontario

Alberta

BC

Canada

Expenditure (2023)

$614 Million

$207 Million

$38 Million

$96 Million

$990 Million

Share of total national expenditure (2023)

62%

21%

4%

10%

-

Visitation (2019)

508 Thousand

211 Thousand

39 Thousand

44 Thousand

853 Thousand

Share of total national visitation (2019)

60%

25%

5%

5%

-

Expenditure (2019)

$687 Million

$154 Million

$33 Million

$69 Million

$988 Million

Share of total national expenditure (2019)

70%

16%

3%

7%

-

Average spend (2019)

$1,352

$729

$839

$1,565

$1,159

*Visitation and average spend estimates are not available for France for the 2022 calendar year.

Air Travel

Economic Indictors

Indicator

2023

2024 Estimated

2025 Forecast

GDP - per capita

$44,739

$46,322

$47,681

GDP - YoY Growth Rate

1.1%

1.1%

0.0%

Exchange Rate (CAD/EUR) (annual average)

$1.46

N/A

N/A

Unemployment Rate (annual average)

7.1%

7.2%

7.4%

Inflation Rate (annual average)

4.9%

2%

1.3%

Quarterly traveller spend

Traveller Characteristics

Breakdown of traveller spending

Top barriers to travel

Economic environment

69%

Higher transport and accommodation costs

55%

Extreme weather events

28%

Geopolitical conflicts

24%

Staff shortages

22%

Other

14%

Top 5 trip anchors

Hiking or walking in nature

58%

Nature parks

56%

Northern lights

50%

Natural attractions like mountains or waterfalls

49%

Fine dining

45%

Purpose of visit