Total expenditure in Alberta
$141.2 Million
Passport holders
34 Million (2025)
40.8% of total population
Potential market size
1.8 Million (2025)
Overview
Total tourism expenditure from Germany in Alberta increased 12% in 2025. Germany’s economy is expected to see continued stagflation, with forecasts projecting GDP growth under 1% for 2026. Weakness in exports and ongoing global uncertainty continue to weigh on momentum. Inflation remains elevated, with energy prices and wage growth keeping inflation near or slightly above the European Central Bank’s target, contributing to a cautious economic environment.
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Economic Indicators
Indicator | 2024 | 2025 | 2026 Forecasted | 2027 Forecasted | 2028 Forecasted |
|---|---|---|---|---|---|
GDP - per capita (US$) | $56,139 | $60,687 | $64,628 | $68,020 | $71,601 |
GDP - YoY Growth Rate | -0.13% | 0.36% | 0.34% | 2.05% | 2.39% |
Exchange Rate (EUR/CAD) (annual average) | $1.48 | $1.58 | N/A | N/A | N/A |
Unemployment Rate (annual average) | 5.98% | 6.29% | N/A | N/A | N/A |
Annual inflation | 2.80% | 2.18% | 2.92% | 2.21% | 1.98% |
Quarterly traveller spend
Traveller Characteristics
Where are travellers spending their money?
Why won't travellers come here? | |
|---|---|
Cost | 44.5% |
Too far / Flight too long | 22.9% |
Extreme weather conditions | 22.7% |
Not enough time to take a vacation | 22.6% |
Poor value for money | 18.7% |
Top 5 trip anchors (market size) | |
|---|---|
Natural attractions (e.g. scenic viewpoints, mountains, waterfalls) | 662K |
Viewing wildlife or marine life | 444K |
Hiking | 441K |
Northern lights | 438K |
Nature parks | 425K |
What's the purpose of their visit? |
|---|
Sources
Estimated spend data is derived from Destination Canada's Lodging Aligned Spend Reporting (LASR) (April 2026). Use, distribution, or republication of these estimates requires Destination Canada's written consent.
Global Traveller Research Program, 2024, 2025.
Oxford Economics.
Bank of Canada.
DIIO, Cirium.
Mobile Insights, Rove.