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Total expenditure in Alberta

$120 Million (2023)

$110 Million (Jan-Sept 2024)

Passport holders

62 Million (2023)

Potential market size

2.1 Million (2024)

Average length of stay in Alberta

2.7 days (2023)

Overview

Germany’s GDP growth forecast remains at 0% for 2025 and 0.9% for 2026, with inflation expected to decline below 2% later this year. US tariffs and uncertainty could weigh on corporate investment, but recession is likely to be avoided.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

Three people carrying fishing rods walking on a boardwalk by the Tonquin Valley Backcountry Lodge in Jasper National Park, Alberta

Competitor Comparison

January-September 2024

Indicator

Quebec

Ontario

Alberta

BC

Canada

Expenditure

$80 Million

$161 Million

$110 Million

$320 Million

$0.7 Billion

Share of total national expenditure (2023)

11%

21%

15%

43%

-

2023

Indicator

Quebec

Ontario

Alberta

BC

Canada

Expenditure

$100 Million

$210 Million

$120 Million

$339 Million

$0.8 Billion

Share of total national expenditure

12%

25%

14%

40%

-

Air Travel

Economic Indicators

Indicator

2023

2024 Estimated

2025 Forecasted

2026 Forecasted

GDP - per capita (US$)

$53,560

$55,341

$55,102

$57,366

GDP - YoY Growth Rate

-0.1%

-0.1%

0%

0.9%

Exchange Rate (CAD/EUR) (annual average)

$1.46

$1.48

N/A

N/A

Unemployment Rate (annual average)

5.7%

6%

6%

5.5%

Annual inflation

5.9%

2.3%

2.1%

1.8%

Quarterly traveller spend

Traveller Characteristics

Breakdown of traveller spending

Top barriers to travel

Cost

36%

Poor Value for Money

23%

Too far / Flight too long

22%

Extreme Weather Conditions

19%

Not enough time to take a holiday

18%

Top 5 trip anchors

Market size

Natural attractions (e.g. scenic viewpoints, mountains, waterfalls)

889,213

Viewing wildlife or marine life

596,815

Hiking

592,890

Northern lights

588,229

Nature parks

570,568

Purpose of visit

Sources

Statistics Canada, Visitor Travel Survey Data 2024/2023
Global Tourism Research Program (GTRP), Destination Canada
Lodging Aligned Spend Reporting (LASR), Destination Canada, 2024
Oxford Economics
DIIO, Cirium
Bank of Canada
UNWTO: UN Tourism Barometer
Mobile Insights, Near