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$105 Million

Total expenditure in Alberta (2023)

62 Million

Passport holders (2023)

2.5 Million

Potential market size

2.7 days

Average length of stay in Alberta (2023)

Overview

Outbound travel from Germany continued to grow in 2024, estimated at 109% of 2019 levels, up from 103% in 2023. Outbound travel has already fully recovered to 2019 levels in 2023. Industrial weakness remains a key worry in 2024, leading to an expected economic contraction of 0.1% this year.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

Three people carrying fishing rods walking on a boardwalk by the Tonquin Valley Backcountry Lodge in Jasper National Park, Alberta

Competitor Comparison

Indicator

Quebec

Ontario

Alberta

BC

Canada

Expenditure (2023)

$107 Million

$135 Million

$105 Million

$156 Million

$657 Million

Share of total national expenditure (2023)

16%

21%

16%

39%

-

Visitation (2019)

109 Thousand

184 Thousand

118 Thousand

145 Thousand

617 Thousand

Share of total national visitation (2019)

18%

30%

19%

24%

-

Expenditure (2019)

$98 Million

$196 Million

$114 Million

$229 Million

$684 Million

Share of total national expenditure (2019)

14%

29%

17%

34%

-

Average spend (2019)

$897

$1,068

$967

$1,581

$1,108

*Visitation and average spend estimates are not available for Germany for the 2022 calendar year.

Air Travel

Economic Indicators

Indicator

2023

2024 Estimated

2025 Forecast

GDP - per capita

$53,560

$55,426

$57,010

GDP - YoY Growth Rate

-0.1%

-0.1%

0.6%

Exchange Rate (CAD/EUR) (annual average)

$1.46

N/A

N/A

Unemployment Rate (annual average)

5.7%

6%

6%

Inflation Rate (annual average)

5.9%

2.2%

1.3%

Quarterly traveller spend

Traveller Characteristics

Breakdown of traveller spending

Top barriers to travel

Economic environment

69%

Higher transport and accommodation costs

55%

Extreme weather events

28%

Geopolitical conflicts

24%

Staff shortages

22%

Other

14%

Top 5 trip anchors

Nature parks

56%

Hiking or walking in nature

56%

Trying local food and drink

50%

Natural attractions like mountains or waterfalls

48%

Viewing wildlife or marine life

47%

Purpose of visit