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Total Expenditure in Alberta

$24 Million

Passport holders

22 Million (2023)

Potential market size

388 Thousand (2024)

Overview

Japan’s GDP growth forecast for 2025 has been cut to 0.8%, with 0.2% expected in 2026, as US tariffs and trade uncertainty weigh on exports and investment. Inflation is projected at 1.6% in 2026, while the BoJ is likely to hold rates steady until 2027. The yen may weaken in the short term but is expected to gradually appreciate in 2026 as economic conditions stabilize.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

Couple bike riding along a pathway with mountains in the background

Competitor Comparison

2024

Indicator

Quebec

Ontario

Alberta

BC

Canada

Expenditure

$18M

$60M

$24M

$101M

$0.2B

Share of total national expenditure (2023)

8%

28%

11%

47%

-

2023

Indicator

Quebec

Ontario

Alberta

BC

Canada

Expenditure

$21M

$82M

$25M

$104M

$0.3B

Share of total national expenditure

8%

33%

10%

41%

-

Air Travel

Economic Indicators

Indicator

2023

2024 Estimated

2025 Forecasted

2026 Forecasted

GDP - per capita (US$)

$33,904

$32,596

$34,628

$34,597

GDP - YoY Growth Rate

1.5%

0.1%

0.8%

0.2%

Exchange Rate (CAD/YEN) (annual average)

$0.01

$0.01

N/A

N/A

Unemployment Rate (annual average)

2.6%

2.5%

2.2%

2.2%

Annual inflation

3.3%

2.7%

2.7%

1.6%

Quarterly traveller spend

Traveller Characteristics

Where are travellers spending their money?

Why won't travellers come here?

Cost

50%

Too far/ too long

29%

There are other places I would rather visit

19%

Not enough time to take a holiday

19%

There is no reason to visit anytime soon

18%

Top 5 trip anchors (market size)

Natural attractions (e.g. scenic viewpoints, mountains, waterfalls)

192K

Historical, archaeological or world heritage sites

171K

Trying local food and drink

140K

Northern lights

133K

Nature walks

128K

What's the purpose of their visit?

Sources

Statistics Canada, Visitor Travel Survey Data 2024/2023
Global Tourism Research Program (GTRP), Destination Canada
Lodging Aligned Spend Reporting (LASR), Destination Canada
Oxford Economics
DIIO, Cirium
Bank of Canada
UNWTO: UN Tourism Barometer
Mobile Insights, Near