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Total Expenditure in Alberta

$25 Million (2023)

$21 Million (Jan-Sept 2024)

Passport holders

22 Million (2023)

Average length of stay in Alberta

2.8 days (2023)

Potential market size

388,000 (2024)

Overview

Japan’s GDP growth forecast for 2025 has been cut to 0.8%, with 0.2% expected in 2026, as US tariffs and trade uncertainty weigh on exports and investment. Inflation is projected at 1.6% in 2026, while the BoJ is likely to hold rates steady until 2027. The yen may weaken in the short term but is expected to gradually appreciate in 2026 as economic conditions stabilize.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

Couple bike riding along a pathway with mountains in the background

Competitor Comparison

January-September 2024

Indicator

Quebec

Ontario

Alberta

BC

Canada

Expenditure

$15 Million

$48 Million

$21 Million

$78 Million

$0.2 Billion

Share of total national expenditure (2023)

8%

28%

12%

45%

-

2023

Indicator

Quebec

Ontario

Alberta

BC

Canada

Expenditure

$21 Million

$82 Million

$25 Million

$104 Million

$0.3 Billion

Share of total national expenditure

8%

33%

10%

41%

-

Air Travel

Economic Indicators

Indicator

2023

2024 Estimated

2025 Forecasted

2026 Forecasted

GDP - per capita (US$)

$33,904

$32,596

$34,628

$34,597

GDP - YoY Growth Rate

1.5%

0.1%

0.8%

0.2%

Exchange Rate (CAD/YEN) (annual average)

$0.01

$0.01

N/A

N/A

Unemployment Rate (annual average)

2.6%

2.5%

2.2%

2.2%

Annual inflation

3.3%

2.7%

2.7%

1.6%

Quarterly traveller spend

Traveller Characteristics

Accommodation Booking Channel

Online through a travel agent/tour operator

51%

Through an online booking engine

42%

In-person through travel agent/tour operator

34%

Directly through lodging/accommodation establishment

19%

Through accommodation sharing services website

13%

Breakdown of traveller spending

Top barriers to travel

Cost

47%

Too far/ too long

24%

There is no reason to visit anytime soon

19%

There are other places I would rather visit

16%

Destinations and attractions too far apart

16%

Top 5 trip anchors

Market size

Natural attractions (e.g. scenic viewpoints, mountains, waterfalls)

191,846

Historical, archaeological or world heritage sites

171,009

Trying local food and drink

140,481

Northern lights

132,858

Nature walks

128,357

Accommodation booking channel

Online through a travel agent/tour operator

51%

Through an online booking engine

42%

In-person through travel agent/tour operator

34%

Directly through lodging/accommodation establishment

19%

Through accommodation sharing services website

13%

Purpose of visit

Sources

Statistics Canada, Visitor Travel Survey Data 2024/2023
Global Tourism Research Program (GTRP), Destination Canada
Lodging Aligned Spend Reporting (LASR), Destination Canada, 2024
Oxford Economics
DIIO, Cirium
Bank of Canada
UNWTO: UN Tourism Barometer
Mobile Insights, Near