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$22 Million

Total Expenditure in Alberta (2023)

22 Million

Passport holders (2023)

2.8 days

Average length of stay in Alberta (2023)

0.8 Million

Potential market size

Overview

Outbound travel from Japan continued to grow in 2024, estimated at 77% of 2019 levels, up from 53% in 2023. Outbound travel is expected to fully recover to 2019 levels by 2026. Japan's economy is expected to grow modestly this year with improving household consumption but weak exports.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

Couple bike riding along a pathway with mountains in the background

Competitor Comparison

Indicator

Quebec

Ontario

Alberta

BC

Canada

Expenditure (2023)

$9 Million

$72 Million

$22 Million

$118 Million

$238 Million

Share of total national expenditure (2023)

4%

30%

9%

49%

-

Visitation (2019)

21 Thousand

91 Thousand

42 Thousand

119 Thousand

311 Thousand

Share of total national visitation (2019)

7%

29%

14%

38%

-

Expenditure (2019)

$22 Million

$138 Million

$56 Million

$215 Million

$499 Million

Share of total national expenditure (2019)

4%

28%

11%

43%

-

Average spend (2019)

$1,051

$1,518

$1,345

$1,809

$1,607

*Visitation and average spend estimates are not available for Japan for the 2022 calendar year.

Air Travel

Economic Indicators

Indicator

2023

2024 Estimated

2025 Forecast

GDP - per capita

$33,899

$32,652

$34,457

GDP - YoY Growth Rate

1.7%

0.2%

1.1%

Exchange Rate (CAD/YEN) (annual average)

$0.01

N/A

N/A

Unemployment Rate (annual average)

2.6%

2.4%

2.2%

Inflation Rate (annual average)

3.3%

2.3%

1.3%

Quarterly traveller spend

Traveller Characteristics

Accommodation Booking Channel

Online through a travel agent/tour operator

51%

Through an online booking engine

42%

In-person through travel agent/tour operator

34%

Directly through lodging/accommodation establishment

19%

Through accommodation sharing services website

13%

Breakdown of traveller spending

Top barriers to travel

Economic environment

69%

Higher transport and accommodation costs

55%

Extreme weather events

28%

Geopolitical conflicts

24%

Staff shortages

22%

Other

14%

Top 5 trip anchors

Hiking or walking in the nature

46%

Natural attractions like mountains or waterfalls

44%

Historical sites

43%

Food and drinks

41%

Northern lights

38%

Accommodation booking channel

Online through a travel agent/tour operator

51%

Through an online booking engine

42%

In-person through travel agent/tour operator

34%

Directly through lodging/accommodation establishment

19%

Through accommodation sharing services website

13%

Purpose of visit