Total Expenditure in Alberta
$31.6 Million (2025)
Passport holders
20.8 Million (2025)
16.9% of total population
Potential market size
388 Thousand (2025)
Overview
Total tourism expenditure from Japan in Alberta increased 33% in 2025. Following GDP growth of over 1% in 2025, Japan’s economy is expected to decelerate in 2026.Domestic demand will remain the primary driver of growth, supported by rising wages that are strengthening real household incomes, alongside robust corporate profits and government incentives that continue to underpin business investment. Public spending is also expected to support activity, with the latest fiscal stimulus package boosting both consumption and infrastructure investment.
On this page:
Economic Indicators
Indicator | 2024 | 2025 | 2026 Forecasted | 2027 Forecasted | 2028 Forecasted |
|---|---|---|---|---|---|
GDP - per capita (US$) | $32,537 | $34,598 | $34,025 | $35,693 | $37,496 |
GDP - YoY Growth Rate | -0.06% | 1.06% | 0.34% | 0.61% | 0.66% |
Exchange Rate (YEN/CAD) (annual average) | $0.01 | $0.01 | N/A | N/A | N/A |
Unemployment Rate (annual average) | 2.53% | 2.48% | N/A | N/A | N/A |
Annual inflation | 2.70% | 3.18% | 3.11% | 1.91% | 1.92% |
Quarterly traveller spend
Traveller Characteristics
Where are travellers spending their money?
Why won't travellers come here? | |
|---|---|
Cost | 38.2% |
There is no reason to visit anytime soon | 20.4% |
Too cold | 17.8% |
Too far / flight too long | 17.3% |
There are other places I would rather visit | 17.1% |
Top 5 trip anchors (market size) | |
|---|---|
Natural attractions (e.g. scenic viewpoints, mountains, waterfalls) | 205K |
Historical, archaeological or world heritage sites | 183K |
Trying local food and drink | 150K |
Northern lights | 142K |
Nature walks | 137K |
What's the purpose of their visit? |
|---|
Sources
Estimated spend data is derived from Destination Canada's Lodging Aligned Spend Reporting (LASR) (April 2026). Use, distribution, or republication of these estimates requires Destination Canada's written consent.
Global Traveller Research Program, 2024, 2025.
Oxford Economics.
Bank of Canada.
DIIO, Cirium.
Mobile Insights, Rove.