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$15 Million

Total Expenditure in Alberta (2022)

557 Thousand

Potential visitors to Alberta (2022)

2.8 days

Average length of stay in Alberta (2023)

Overview

Outbound travel from Japan continues to recover - with travel restrictions now largely lifted in Japan and in short and mid-haul destinations, outbound travel recovery will continue to pick up through 2023. Oxford Economics forecasts outbound travel to be 57% of 2019 levels in 2023, and returning to peak by 2025.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

Couple bike riding along a pathway with mountains in the background

Competitor Comparison

Indicator Quebec Ontario Alberta BC Canada
Expenditure (2022) $13 Million $49 Million $15 Million $84 Million $172 Million
Share of total national expenditure (2022) 7% 29% 9% 49% -
Visitation (2019) 21 Thousand 91 Thousand 42 Thousand 119 Thousand 311 Thousand
Share of total national visitation (2019) 7% 29% 14% 38% -
Expenditure (2019) $22 Million $138 Million $56 Million $215 Million $499 Million
Share of total national expenditure (2019) 4% 28% 11% 43% -
Average spend (2019) $1,051 $1,518 $1,345 $1,809 $1,607

*Visitation and average spend estimates are not available for Japan for the 2022 calendar year. 

Air Travel

Economic Indicators

Indicator 2022 2023 2024 Forecast
GDP - per capita $33,730 $33,167 $32,246
GDP - YoY Growth Rate -15.2% -1.7% -2.8%
Exchange Rate (CAD/YEN) (annual average) $100.60 $103.84 N/A
Unemployment Rate (annual average) 2.6% 2.6% 2.4%
Inflation Rate (annual average) 2.5% 3.1% 1.8%

Quarterly traveller spend

Traveller Characteristics

Accommodation Booking Channel
Online through a travel agent/tour operator 51%
Through an online booking engine 42%
In-person through travel agent/tour operator 34%
Directly through lodging/accommodation establishment 19%
Through accommodation sharing services website 13%

Breakdown of traveller spending

Top barriers to travel
Economic environment 69%
Higher transport and accommodation costs 55%
Extreme weather events 28%
Geopolitical conflicts 24%
Staff shortages 22%
Other 14%
Top 5 trip anchors
Hiking or walking in the nature 46%
Natural attractions like mountains or waterfalls 44%
Historical sites 43%
Food and drinks 41%
Northern lights 38%
Accommodation booking channel
Online through a travel agent/tour operator 51%
Through an online booking engine 42%
In-person through travel agent/tour operator 34%
Directly through lodging/accommodation establishment 19%
Through accommodation sharing services website 13%
Purpose of visit