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$394 Million

Total expenditure in Alberta (2023)

52.2 Million

Passport holders (2023)

1.7 Million

Potential market size (2023)

3 days

Average length of stay in Alberta (2023)

Overview

Outbound travel from United Kingdom continued to grow this year, estimated at 109% of 2019 levels. Outbound travel is expected to fully recover to 2019 levels in 2024. With weaker outlooks for consumer spending and business investment, economic growth is heavily reliant on government consumption.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

A group dining at Buffalo Mountain Lodge

Competitor Comparison

Indicator

Quebec

Ontario

Alberta

BC

Canada

Expenditure (2023)

$150 Million

$303 Million

$349 Million

$590 Million

$1.5 Billion

Share of total national expenditure (2023)

10%

20%

23%

40%

-

Visitation (2019)

154 Thousand

434 Thousand

187 Thousand

297 Thousand

1.2 Million

Share of total national visitation (2019)

13%

36%

16%

25%

-

Expenditure (2019)

$123 Million

$447 Million

$200 Million

$434 Million

$1.3 Billion

Share of total national expenditure (2019)

10%

35%

15%

34%

-

Average spend (2019)

$799

$1,031

$1,070

$1,463

$1,076

*Visitation and average spend estimates are not available for the United Kingdom for the 2022 calendar year.

Air Travel

Economic Indicators

Indicator

2023

2024 Estimate

2025 Forecast

GDP - per capita

$48,889

$51,565

$53,932

GDP - YoY Growth Rate

0.3%

0.9%

1.4%

Exchange Rate (CAD/GBP) (annual average)

$1.68

N/a

N/A

Unemployment Rate (annual average)

4%

4.3%

4.4%

Inflation Rate (annual average)

7.3%

2.5%

2.6%

Quarterly traveller spend

Traveller Characteristics

Breakdown of traveller spend

Top barriers to travel

Economic environment

69%

Higher transport and accommodation costs

55%

Extreme weather events

28%

Geopolitical conflicts

24%

Staff shortages

22%

Other

14%

Top 5 trip anchors

Nature Attractions

64%

Trying local food and drink

59%

Hiking or walking in the nature

56%

Viewing wildlife

52%

Nature parks

52%

Accommodation booking channel

Online through a travel agent/tour operator

53%

Through an online booking engine

47%

In-person through a travel agent/tour operator

26%

Directly through lodging/accommodation establishment

23%

Through accommodation sharing services website

16%

Purpose of visit