Total expenditure in Alberta
$356 Million
Passport holders
53.4 Million (2025)
76.5% of total population
Potential market size
1.5 Million (2024)
Overview
Total tourism expenditure from the UK in Alberta increased 11% in 2025. The UK economy is expected to experience subdued growth in 2026, with GDP growth projected to be below 1% as higher interest rates and global uncertainty continue to constrain economic momentum. While inflation has eased from its 2022 peak, it remains above the Bank of England’s 2% target, reflecting persistent price pressures which continue to weigh on household finances and business costs.
On this page:
Economic Indicators
Indicator | 2024 | 2025 | 2026 Forecasted | 2027 Forecasted | 2028 Forecasted |
|---|---|---|---|---|---|
GDP - per capita (US$) | $53,096 | $57,110 | $57,086 | $58,905 | $61,014 |
GDP - YoY Growth Rate | 0.85% | 1.32% | 0.43% | 0.96% | 1.78% |
Exchange Rate (GBP/CAD) (annual average) | $1.75 | $1.84 | N/A | N/A | N/A |
Unemployment Rate (annual average) | 4.30% | 4.82% | N/A | N/A | N/A |
Annual inflation | 2.40% | 3.37% | 3.63% | 2.39% | 1.73% |
Quarterly traveller spend
Traveller Characteristics
Where are travellers spending their money?
Why won't travellers come here? | |
|---|---|
Cost | 47.4% |
Too far / Flight too long | 16.8% |
Extreme weather conditions | 15.9% |
There are other places I would rather visit | 14.2% |
Too cold | 14.0% |
Top 5 trip anchors (market size) | |
|---|---|
Natural Attractions | 731K |
Northern lights | 583K |
Historical, archaeological or world heritage sites | 498K |
Viewing wildlife or marine life | 442K |
Trying local food and drink | 356K |
What's the purpose of their visit? |
|---|
Sources
Estimated spend data is derived from Destination Canada's Lodging Aligned Spend Reporting (LASR) (April 2026). Use, distribution, or republication of these estimates requires Destination Canada's written consent.
Global Traveller Research Program, 2024, 2025.
Oxford Economics.
Bank of Canada.
DIIO, Cirium.
Mobile Insights, Rove.