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Total expenditure in Alberta

$277 Million (2023)

$253 Million (Jan - Sept 2024)

Passport holders

52.2 Million (2023)

Potential market size

1.5 Million (2024)

Average length of stay in Alberta

3 days (2023)

Overview

Outbound travel from the UK grew by 21.4% in 2023 compared to 2022. UK residents made 86.2 million visits abroad in 2023 compared to 71.0 million in 2022. While the UK's 2025 GDP growth forecast has been raised to 1.2%, growth is expected to stay weak due to fiscal tightening, past rate hikes, and US tariffs. The UK-US trade deal offers little relief, with 2026 growth still projected at 0.9%.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

A group dining at Buffalo Mountain Lodge

Competitor Comparison

January-September 2024

Indicator

Quebec

Ontario

Alberta

BC

Canada

Expenditure

$122 Million

$427 Million

$253 Million

$495 Million

$1.3 Billion

Share of total national expenditure

9%

32%

19%

37%

-

2023

Indicator

Quebec

Ontario

Alberta

BC

Canada

Expenditure

$160 Million

$570 Million

$277 Million

$533 Million

$1.6 Billion

Share of total national expenditure

10%

35%

17%

33%

-

Air Travel

Economic Indicators

Indicator

2023

2024 Estimated

2025 Forecasted

2026 Forecasted

GDP - per capita (US$)

$49,480

$53,105

$54,490

$56,153

GDP - YoY Growth Rate

0.4%

1.1%

1.2%

0.9%

Exchange Rate (CAD/GBP) (annual average)

$1.68

$1.75

N/A

N/A

Unemployment Rate (annual average)

4%

4.3%

4.4%

4.3%

Annual inflation

7.3%

2.5%

3%

2.4%

Quarterly traveller spend

Traveller Characteristics

Breakdown of traveller spend

Top barriers to travel

Cost

52%

Too far / Flight too long

17%

Not enough time to take holiday

17%

Extreme Weather conditions

15%

There are other places I would rather visit

14%

Top 5 trip anchors

Market size

Nature Attractions

866,867

Northern lights

691,272

Historical, archaeological or world heritage sites

590,781

Viewing wildlife or marine life

524,493

Trying local food and drink

422,767

Accommodation booking channel

Online through a travel agent/tour operator

53%

Through an online booking engine

47%

In-person through a travel agent/tour operator

26%

Directly through lodging/accommodation establishment

23%

Through accommodation sharing services website

16%

Purpose of visit

Sources

Statistics Canada, Visitor Travel Survey Data 2024/2023
Global Tourism Research Program (GTRP), Destination Canada
Lodging Aligned Spend Reporting (LASR), Destination Canada, 2024
Oxford Economics
DIIO, Cirium
Bank of Canada
UNWTO: UN Tourism Barometer
Mobile Insights, Near