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$5.4 Million

Total Expenditure in Alberta (2021)

1.3 Million

Potential visitors to Alberta (respondents who indicated they are definitely or very likely to visit Canada in the next two years)

Overview

In the first half of 2023, more people from Australia started traveling to Alberta again. By June, it seems that there were about 73% as many travellers as there were in 2019, an increase from the 5% in 2021. Now that travel restrictions have mostly lifted in Australia, along with locations along the way to Alberta, people going on trips will keep increasing for the rest of 2023. Experts from Oxford Economics think that by the end of 2023, the number of people traveling out of the Australia will continue to be about 73% of what it was in 2019, returning to peak levels in 2025.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

Competitor Comparison

Indicator Quebec Ontario Alberta BC Canada
Expenditure (2021) $3 Million $7.9 Million $5.4 Million $16.2 Million $35.6 Million
Share of total national expenditure (2021) 8% 22% 15% 46% -
Visitation (2019) 46 Thousand 120 Thousand 106 Thousand 214 Thousand 546 Thousand
Share of total national visitation (2019) 8% 22% 19% 39% -
Expenditure (2019) $32 Million $130 Million $141 Million $379 Million $740 Million
Share of total national expenditure (2019) 4% 18% 19% 51% -
Average spend (2019) $700 $1,081 $1,327 $1,772 $1,355

*Visitation and average spend estimates are not available for the Australia for the 2021 calendar year. 

Air Travel

Economic Indicators

Indicator 2020 2021 2022
GDP - per capita  $52,742 $63,493 $64,077
GDP - YoY Growth Rate  -3.4% 20.4% 0.9%
Exchange Rate (CAD/AUD) (annual average) $0.92 $0.94 $0.90
Unemployment Rate (annual average) 6.5% 5.1% 3.7%
Inflation Rate (annual average) 0.85% 2.9% 6.6%

Traveller Characteristics

Length of Stay
1 night 1%
2-3 nights 8%
4-6 nights 16%
7-13 nights 33%
14+ nights 42%

Seasonality (2019)

Purpose of Visit (2019)

Top Barriers to Travel
Cost 37%
Health risks 25%
Too far / flight too long  20%
Poor weather 17%
There are other places I would rather travel 16%
Unfavourable exchange rate 16%
Top 5 Trip Anchors
Trying local food and drinks 48%
Natural attractions like mountains or waterfalls 46%
Northern lights 39%
Viewing wildlife or marine life 38%
Hiking or walking in nature 36%