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Total Expenditure in Alberta (2019)
Total Person-Visits to Alberta (2019)
Potential visitors to Alberta (respondents who indicated they are definitely or very likely to visit Canada in the next two years)
Overview
Outbound travel fell to 95% below 2019 levels in 2021 due to worldwide border closures brought in to curtail rising infection rates. Recovery was underway in 2022, with vaccine roll-outs allowing for the easing of restrictions and Australia outbound travel set to improve to 66% below 2019 levels. High inflation and weakening economic growth is likely to dampen the near-term travel recovery however Oxford Economics anticipates outbound travel will return to 2019 levels by 2026.
On this page:
Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics
Competitor Comparison
| Indicator | Quebec | Ontario | Alberta | BC | Canada |
| Visitation (2019) | 46 Thousand | 120 Thousand | 106 Thousand | 214 Thousand | 546 Thousand |
| Share of total national visitation (2019) | 8% | 22% | 19% | 39% | - |
| Expenditure (2019) | $32Million | $130 Million | $141 Million | $379 Million | $740 Million |
| Share of total national expenditure (2019) | 4% | 18% | 19% | 51% | - |
| Average spend (2019) | $700 | $1,081 | $1,327 | $1,772 | $1,355 |
Air Travel
Economic Indicators
| Indicator | 2020 | 2021 | 2022 |
| GDP - per capita | $52,742 | $63,493 | $64,077 |
| GDP - YoY Growth Rate | -3.4% | 20.4% | 0.9% |
| Exchange Rate (CAD/AUD) (annual average) | $0.92 | $0.94 | $0.90 |
| Unemployment Rate (annual average) | 6.5% | 5.1% | 3.7% |
| Inflation Rate (annual average) | 0.85% | 2.9% | 7.3% |
Traveller Characteristics
| Length of Stay | |
| 1 night | 1% |
| 2-3 nights | 8% |
| 4-6 nights | 16% |
| 7-13 nights | 33% |
| 14+ nights | 42% |
Seasonality (2019)
Purpose of Visit (2019)
| Top Barriers to Travel | |
| Cost | 37% |
| Health risks | 25% |
| Too far / flight too long | 20% |
| Poor weather | 17% |
| There are other places I would rather travel | 16% |
| Unfavourable exchange rate | 16% |
| Top 5 Trip Anchors | |
| Trying local food and drinks | 48% |
| Natural attractions like mountains or waterfalls | 46% |
| Northern lights | 39% |
| Viewing wildlife or marine life | 38% |
| Hiking or walking in nature | 36% |