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$185 Million

Total expenditure in Alberta (2023)

14.2 Million

Passport holders (2023)

1.5 Million

Potential market size

3 days

Average length of stay in Alberta (2023)

Overview

Outbound travel from Australia continued to grow this year, estimated at 103% of 2019 levels, up from 91% in 2023. Outbound travel is expected to fully recover to 2019 levels in 2024. The Australian economy is battling against tight policy settings and inflationary pressures. Consumer sentiment remains subdued and business investment is weak. An improved growth momentum is expected through the second half of the current year and as a result, GDP is expected to grow at an annualized 1.1% in 2024.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

Competitor Comparison

Indicator Quebec Ontario Alberta BC Canada
Expenditure (2023) $54 Million $79 Million $185 Million $441 Million $820 Million
Share of total national expenditure (2023) 7% 10% 23% 54% -
Visitation (2019) 46 Thousand 120 Thousand 106 Thousand 214 Thousand 546 Thousand
Share of total national visitation (2019) 8% 22% 19% 39% -
Expenditure (2019) $32 Million $130 Million $141 Million $379 Million $740 Million
Share of total national expenditure (2019) 4% 18% 19% 51% -
Average spend (2019) $700 $1,081 $1,327 $1,772 $1,355

*Visitation and average spend estimates are not available for the Australia for the 2022 calendar year. 

Air Travel

Economic Indicators

Indicator 2023 2024 Estimated 2025 Forecast
GDP - per capita  $65,026 $65,756 $67,159
GDP - YoY Growth Rate  2% 1.1% 2%
Exchange Rate (CAD/AUD) (annual average) $0.90 N/A N/A
Unemployment Rate (annual average) 3.7% 4.1% 4.5%
Inflation Rate (annual average) 5.6% 3.3% 3.1%

Quarterly traveller spend

Traveller Characteristics

Top barriers to travel
High Transportation and Accommodation Costs 65%
Economic Environment 61%
Staff Shortages 27%
Extreme Weather Events 26%
Airport Congestion, Flight Delays and Cancellations 21%
Top 5 trip anchors
Natural attractions (e.g. scenic viewpoints, mountains, waterfalls) 37%
Northern lights 31%
Historical, archaeological or world heritage sites 30%
Nature walks 24%
Viewing wildlife or marine life 23%
Purpose of visit

Sources

Statistics Canada, Visitor Travel Survey Data 2023
Global Tourism Research Program (GTRP), Destination Canada 2023
Lodging Aligned Spend Reporting (LASR), Destination Canada, 2023
Oxford Economics
DIIO, Cirium
Bank of Canada
UNWTO: UN Tourism Barometer