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$141 Million

Total Expenditure in Alberta (2019)

106 Thousand

Total Person-Visits to Alberta (2019)

1,160,000

Potential visitors to Alberta (respondents who indicated they are definitely or very likely to visit Canada in the next two years)

Overview

Outbound travel fell to 95% below 2019 levels in 2021 due to worldwide border closures brought in to curtail rising infection rates. Recovery was underway in 2022, with vaccine roll-outs allowing for the easing of restrictions and Australia outbound travel set to improve to 66% below 2019 levels. High inflation and weakening economic growth is likely to dampen the near-term travel recovery however Oxford Economics anticipates outbound travel will return to 2019 levels by 2026.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

Competitor Comparison

Indicator Quebec Ontario Alberta BC Canada
Visitation (2019) 46 Thousand 120 Thousand 106 Thousand 214 Thousand 546 Thousand
Share of total national visitation (2019) 8% 22% 19% 39% -
Expenditure (2019) $32Million $130 Million $141 Million $379 Million $740 Million
Share of total national expenditure (2019) 4% 18% 19% 51% -
Average spend (2019) $700 $1,081 $1,327 $1,772 $1,355

Air Travel

Economic Indicators

Indicator 2020 2021 2022
GDP - per capita  $52,742 $63,493 $64,077
GDP - YoY Growth Rate  -3.4% 20.4% 0.9%
Exchange Rate (CAD/AUD) (annual average) $0.92 $0.94 $0.90
Unemployment Rate (annual average) 6.5% 5.1% 3.7%
Inflation Rate (annual average) 0.85% 2.9% 7.3%

Traveller Characteristics

Length of Stay
1 night 1%
2-3 nights 8%
4-6 nights 16%
7-13 nights 33%
14+ nights 42%

Seasonality (2019)

Purpose of Visit (2019)

Top Barriers to Travel
Cost 37%
Health risks 25%
Too far / flight too long  20%
Poor weather 17%
There are other places I would rather travel 16%
Unfavourable exchange rate 16%
Top 5 Trip Anchors
Trying local food and drinks 48%
Natural attractions like mountains or waterfalls 46%
Northern lights 39%
Viewing wildlife or marine life 38%
Hiking or walking in nature 36%