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$41 Million

Total Expenditure in Alberta (2023)

38 Million

Passport holders (2023)

2.5 Million

Potential market size

2.9 days

Average length of stay in Alberta (2023)

Overview

Outbound travel from Mexico continued to grow in 2024, estimated at 96% of 2019 levels, up from 83% in 2023. Outbound travel is expected to fully recover to 2019 levels by 2025.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

Two people standing in an ice cave

Competitor Comparison

Indicator Quebec Ontario Alberta BC Canada
Expenditure (2023) $205 Million $281 Million $41 Million $389 Million $964 Million
Share of total national expenditure (2023) 21% 29% 4% 40% -
Visitation (2019) 140 Thousand 221 Thousand 34 Thousand 143 Thousand 574 Thousand
Share of total national visitation (2019) 24% 31% 6% 25% -
Expenditure (2019) $161 Million $217 Million $22 Million $262 Million $693 Million
Share of total national expenditure (2019) 23% 31% 3% 38% -
Average spend (2019) $1,148 $980 $642 $1,833 $1,208

*Visitation and average spend estimates are not available for Mexico for the 2022 calendar year. 

Air Travel

Economic Indicators

Indicator 2023 2024 Estimated 2025 Forecast
GDP - per capita $13,804 $14,261 $13,706
GDP - YoY Growth Rate 3.2% 1.3% 1.7%
Exchange Rate (CAD/MXN) (annual average) $0.076 N/A N/A
Unemployment Rate (annual average) 2.8% 2.9% 3.7%
Inflation Rate (annual average) 4.7% 4.2% 3.8%

Quarterly traveller spend

Traveller Characteristics

Breakdown of traveller spending

Top barriers to travel
Economic environment 69%
Higher transport and accommodation costs 55%
Extreme weather events 28%
Geopolitical conflicts 24%
Staff shortages 22%
Other 14%
Top 5 trip anchors
Northern lights 54%
Hiking or walking in nature 53%
Trying local food and drink 48%
Natural attractions 47%
Nature parks 47%

Accommodation Booking Channel
Online through a travel agent/tour operator 47%
Through an online booking engine 40%
Booked in-person through travel agent 39%
Through accommodation sharing services website 22%
Directly with lodging/accommodation establishment 12%
Purpose of trip