You are using an outdated browser. Please upgrade your browser to improve your experience and security.
Total Expenditure in Alberta (2019)
Total Person-Visits to Alberta (2019)
Potential visitors to Alberta (respondents who indicated they are definitely or very likely to visit Canada in the next two years)
Overview
Outbound travel fell to 45% below 2019 levels in 2021 due to worldwide border closures brought in to curtail rising infection rates. Recovery was underway throughout 2022, with vaccine roll-outs allowing for the easing of restrictions and Mexico outbound travel set to improve to 24% below 2019 levels. High inflation and weakening economic growth is likely to dampen the near-term travel recovery however Oxford Economics anticipates outbound travel will return to 2019 levels by 2024.
On this page:
Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics
Competitor Comparison
| Indicator | Quebec | Ontario | Alberta | BC | Canada |
| Visitation (2019) | 140 Thousand | 221 Thousand | 34 Thousand | 143 Thousand | 574 Thousand |
| Share of total national visitation (2019) | 24% | 31% | 6% | 25% | - |
| Expenditure (2019) | $161 Million | $217 Million | $22 Million | $262 Million | $693 Million |
| Share of total national expenditure (2019) | 23% | 31% | 3% | 38% | - |
| Average spend (2019) | $1,148 | $980 | $642 | $1,833 | $1,208 |
Air Travel
Economic Indicators
| Indicator | 2020 | 2021 | 2022 |
| GDP - per capita | $8,623 | $10,194 | $11,221 |
| GDP - YoY Growth Rate | -15.1% | 18.2% | 10.1% |
| Exchange Rate (CAD/MXN) (annual average) | $0.063 | $0.062 | $0.065 |
| Unemployment Rate (annual average) | 4.6% | 4.1% | 3.5% |
| Inflation Rate (annual average) | 3.4% | 7.4% | 7.9% |
Traveller Characteristics
| Accommodation Booking Channel | |
| Online through a travel agent/tour operator | 47% |
| Through an online booking engine | 40% |
| Booked in-person through travel agent | 39% |
| Through accommodation sharing services website | 22% |
| Directly with lodging/accommodation establishment | 12% |
| Length of Stay | |
| 1 night | 0% |
| 2-3 nights | 50% |
| 4-6 nights | 29% |
| 7-13 nights | 12% |
| 14+ nights | 9% |
Seasonality (2019)
Purpose of Visit (2019)
| Top Barriers to Travel | |
| Health risks | 36% |
| Poor weather | 30% |
| Cost | 29% |
| Visa requirements | 28% |
| Safety concerns | 18% |
| Electronic Travel Authorization (eTA) requirements | 17% |
| Top 5 Trip Anchors | |
| Northern lights | 54% |
| Hiking or walking in nature | 53% |
| Trying local food and drink | 48% |
| Natural attractions | 47% |
| Nature parks | 47% |