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$41 Million

Total Expenditure in Alberta (2023)

38 Million

Passport holders (2023)

2.5 Million

Potential market size

2.9 days

Average length of stay in Alberta (2023)

Overview

Outbound travel from Mexico continued to grow in 2024, estimated at 96% of 2019 levels, up from 83% in 2023. Outbound travel is expected to fully recover to 2019 levels by 2025.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

Two people standing in an ice cave

Competitor Comparison

Indicator Quebec Ontario Alberta BC Canada
Expenditure (2023) $205 Million $281 Million $41 Million $389 Million $964 Million
Share of total national expenditure (2023) 21% 29% 4% 40% -
Visitation (2019) 140 Thousand 221 Thousand 34 Thousand 143 Thousand 574 Thousand
Share of total national visitation (2019) 24% 31% 6% 25% -
Expenditure (2019) $161 Million $217 Million $22 Million $262 Million $693 Million
Share of total national expenditure (2019) 23% 31% 3% 38% -
Average spend (2019) $1,148 $980 $642 $1,833 $1,208

*Visitation and average spend estimates are not available for Mexico for the 2022 calendar year. 

Air Travel

Economic Indicators

Indicator 2023 2024 Estimated 2025 Forecast
GDP - per capita $13,804 $14,261 $13,706
GDP - YoY Growth Rate 3.2% 1.3% 1.7%
Exchange Rate (CAD/MXN) (annual average) $0.076 N/A N/A
Unemployment Rate (annual average) 2.8% 2.9% 3.7%
Inflation Rate (annual average) 4.7% 4.2% 3.8%

Quarterly traveller spend

Traveller Characteristics

Top barriers to travel
High Transportation and Accommodation Costs 65%
Economic Environment 61%
Staff Shortages 27%
Extreme Weather Events 26%
Airport Congestion, Flight Delays and Cancellations 21%
Top 5 trip anchors
Natural attractions (e.g. scenic viewpoints, mountains, waterfalls) 38%
Historical, archaeological or world heritage sites 33%
Northern lights 33%
Nature parks 30%
Trying local food and drink 29%

Accommodation Booking Channel
Online through a travel agent/tour operator 47%
Through an online booking engine 40%
Booked in-person through travel agent 39%
Through accommodation sharing services website 22%
Directly with lodging/accommodation establishment 12%
Purpose of trip

Sources

Statistics Canada, Visitor Travel Survey Data 2023
Global Tourism Research Program (GTRP), Destination Canada 2023
Lodging Aligned Spend Reporting (LASR), Destination Canada, 2023
Oxford Economics
DIIO, Cirium
Bank of Canada
UNWTO: UN Tourism Barometer