Mexico | Travel Alberta

$11 Million

Total Expenditure in Alberta (2021)

1.5 Million

Potential visitors to Alberta (respondents who indicated they are definitely or very likely to visit Canada in the next two years)

Overview

In the first half of 2023, more people from Mexico travelled to Alberta. By June, it seems that there were about 85% as many travellers as there were in 2019. This is an increase from the 55% in 2021. However, Mexico is facing challenges as prices rise due to high inflation. This makes it difficult for people to save money like they did at the start of the pandemic and there is less leisure money to spend. This will likely slow down recovery. Experts from Oxford Economics think that by the end of 2023, the number of people traveling out of the Mexico will continue to be about 85% of what it was in 2019, returning to peak levels in 2024.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

Competitor Comparison

Indicator	Quebec	Ontario	Alberta	BC	Canada
Expenditure (2021)	$20 Million	$31.4 Million	$10.7 Million	$49 Million	$119 Million
Share of total national expenditure (2021)	17%	26%	9%	41%	-
Visitation (2019)	140 Thousand	221 Thousand	34 Thousand	143 Thousand	574 Thousand
Share of total national visitation (2019)	24%	31%	6%	25%	-
Expenditure (2019)	$161 Million	$217 Million	$22 Million	$262 Million	$693 Million
Share of total national expenditure (2019)	23%	31%	3%	38%	-
Average spend (2019)	$1,148	$980	$642	$1,833	$1,208

*Visitation and average spend estimates are not available for Mexico for the 2021 calendar year.

Air Travel

Economic Indicators

Indicator	2020	2021	2022
GDP - per capita	$8,623	$10,194	$11,221
GDP - YoY Growth Rate	-15.1%	18.2%	10.1%
Exchange Rate (CAD/MXN) (annual average)	$0.063	$0.062	$0.065
Unemployment Rate (annual average)	4.6%	4.1%	3.5%
Inflation Rate (annual average)	3.4%	7.4%	7.9%

Traveller Characteristics

Accommodation Booking Channel
Online through a travel agent/tour operator	47%
Through an online booking engine	40%
Booked in-person through travel agent	39%
Through accommodation sharing services website	22%
Directly with lodging/accommodation establishment	12%

Length of Stay
1 night	0%
2-3 nights	50%
4-6 nights	29%
7-13 nights	12%
14+ nights	9%

Seasonality (2019)

Purpose of Visit (2019)

Top Barriers to Travel
Health risks	36%
Poor weather	30%
Cost	29%
Visa requirements	28%
Safety concerns	18%
Electronic Travel Authorization (eTA) requirements	17%

Top 5 Trip Anchors
Northern lights	54%
Hiking or walking in nature	53%
Trying local food and drink	48%
Natural attractions	47%
Nature parks	47%

Sources

Competition comparison: Statistics Canada (VTS, 2019)

Seasonality and purpose of visit: Statistics Canada (VTS, 2019)

Air passengers: DIIO/Cirium (Monthly)

Economic indicators: Oxford Economics (Bi-weekly)

Traveller characteristics: Global Tourism Watch (GTW, 2021)