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$19 Million

Total expenditure in Alberta (2022)

2 Million

Potential visitors to Alberta (respondents who indicated they are definitely or very likely to visit Canada in the next two years)

Overview

In the first half of 2023, there were about 56% as many travellers coming from South Korea as there were in 2019. This is a big increase from the 6% in 2021. Now that travel restrictions have mostly lifted in South Korea, along with locations along the way to Alberta, people going on trips will continue to increase throughout 2023. Experts from Oxford Economics think that by the end of 2023, the number of people traveling out of South Korea will continue to be about 56% of what it was in 2019, returning to peak levels in 2025.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

Man standing beside his snowmobile

Competitor Comparison

Indicator Quebec Ontario Alberta BC Canada
Expenditure (2022) $15 Million $76 Million $19 Million $93 Million $215 Million
Share of total national expenditure (2022) 7% 35% 9% 43% -
Visitation (2019) 28 Thousand 101 Thousand 52 Thousand 149 Thousand 341 Thousand
Share of total national visitation (2019) 8% 30% 15% 44% -
Expenditure (2019) $23 Million $114 Million $59 Million $244 Million $462 Million
Share of total national expenditure (2019) 5% 25% 13% 53% -
Average Spend (2019) $816 $1,133 $1,135 $1,637 $1,355

*Visitation and average spend estimates are not available for South Korea for the 2022 calendar year. 

Air Travel

Economic Indicators

Indicator 2020 2021 2022
GDP - per capita $31,713 $34,906 $31,826
GDP - YoY Growth Rate -0.6% 10.1% -8.8%
Exchange Rate (CAD/KRW) (annual average) $0.0011 $0.0011 $0.0010
Unemployment Rate (annual average) 4% 3.6% 2.9%
Inflation Rate (annual average) 0.5% 2.5% 5.1%

Traveller Characteristics

Length of Stay
1 night 0%
2-3 nights 6%
4-6 nights 43%
7-13 nights 39%
14+ nights 12%

Seasonality (2019)

Purpose of Visit (2019)

Top Barriers to Travel
Too far/flight too long 34%
Cost 29%
Unfavourable exchange rate 17%
Not enough time to take a vacation 13%
Safety concerns 12%
Language barrier/don't speak my language 11%

Top 5 Trip Anchors
Northern lights 52%
Natural attractions like mountains or waterfalls 47%
Nature parks 46%
Hiking or walking in nature 44%
Viewing wildlife or marine life 40%