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$200 Million

Total Expenditure in Alberta (2019)

187 Thousand

Total Person-Visits to Alberta (2019)

50,702,966

Number of Passport in Circulation (2022)

2,102,000

Potential visitors to Alberta (respondents who indicated they are definitely or very likely to visit Canada in the next two years)

Overview

Outbound travel from United Kingdom continued to recover throughout 2022, estimated at 87% of 2019 levels, up from 22% in 2021. In 2023, United Kingdom is facing economic headwinds as high inflation erodes savings built up earlier in the pandemic, placing pressure on household incomes and constraining the pace of recovery. Oxford Economics forecasts outbound travel to be 93% of 2019 levels in 2023 and returning to peak by 2024.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

A group dining at Buffalo Mountain Lodge

Competitor Comparison

Indicator Quebec Ontario Alberta BC Canada
Visitation (2019) 154 Thousand 434 Thousand 187 Thousand 297 Thousand 1.2 Million
Share of total national visitation (2019) 13% 36% 16% 25% -
Expenditure (2019) $123 Million $447 Million $200 Million $434 Million $1.3 Billion
Share of total national expenditure (2019) 10% 35% 15% 34% -
Average spend (2019) $799 $1,031 $1,070 $1,463 $1,076

Air Travel

Economic Indicators

Indicator 2020 2021 2022
GDP - per capita $40,433 $46,498 $45,071
GDP - YoY Growth Rate -5.5% 15.0% -3.1%
Exchange Rate (CAD/GBP) (annual average) $1.72 $1.72 $1.61
Unemployment Rate (annual average) 4.6% 4.5% 3.7%
Inflation Rate (annual average) 0.9% 2.6% 9.1%

Traveller Characteristics

Accommodation Booking Channel
Online through a travel agent/tour operator 53%
Through an online booking engine 47%
In-person through a travel agent/tour operator 26%
Directly through lodging/accommodation establishment 23%
Through accommodation sharing services website 16%

Length of Stay
1 night 0%
2-3 nights 4%
4-6 nights 11%
7-13 nights 43%
14+ nights 42%

Seasonality (2019)

Purpose of Visit (2019)

Top Barriers to Travel
Cost 37%
Health risks 18%
VISA requirements 15%
Too far/flight too long 14%
Safety concerns 14%
Delays and hassles at airports and boarders  13%
Top 5 Trip Anchors
Nature Attractions 64%
Trying local food and drink 59%
Hiking or walking in the nature 56%
Viewing wildlife 52%
Nature parks 52%