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$394 Million

Total expenditure in Alberta (2023)

52.2 Million

Passport holders (2023)

1.7 Million

Potential market size (2023)

3 days

Average length of stay in Alberta (2023)

Overview

Outbound travel from United Kingdom continued to grow this year, estimated at 109% of 2019 levels. Outbound travel is expected to fully recover to 2019 levels in 2024. With weaker outlooks for consumer spending and business investment, economic growth is heavily reliant on government consumption.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

A group dining at Buffalo Mountain Lodge

Competitor Comparison

Indicator Quebec Ontario Alberta BC Canada
Expenditure (2023) $150 Million $303 Million $349 Million $590 Million $1.5 Billion
Share of total national expenditure (2023) 10% 20% 23% 40% -
Visitation (2019) 154 Thousand 434 Thousand 187 Thousand 297 Thousand 1.2 Million
Share of total national visitation (2019) 13% 36% 16% 25% -
Expenditure (2019) $123 Million $447 Million $200 Million $434 Million $1.3 Billion
Share of total national expenditure (2019) 10% 35% 15% 34% -
Average spend (2019) $799 $1,031 $1,070 $1,463 $1,076

*Visitation and average spend estimates are not available for the United Kingdom for the 2022 calendar year. 

Air Travel

Economic Indicators

Indicator 2023 2024 Estimate 2025 Forecast
GDP - per capita $48,889 $51,565 $53,932
GDP - YoY Growth Rate 0.3% 0.9% 1.4%
Exchange Rate (CAD/GBP) (annual average) $1.68 N/a N/A
Unemployment Rate (annual average) 4% 4.3% 4.4%
Inflation Rate (annual average) 7.3% 2.5% 2.6%

Quarterly traveller spend

Traveller Characteristics

Breakdown of traveller spend

Top barriers to travel
Economic environment 69%
Higher transport and accommodation costs 55%
Extreme weather events 28%
Geopolitical conflicts 24%
Staff shortages 22%
Other  14%
Top 5 trip anchors
Nature Attractions 64%
Trying local food and drink 59%
Hiking or walking in the nature 56%
Viewing wildlife 52%
Nature parks 52%
Accommodation booking channel
Online through a travel agent/tour operator 53%
Through an online booking engine 47%
In-person through a travel agent/tour operator 26%
Directly through lodging/accommodation establishment 23%
Through accommodation sharing services website 16%
Purpose of visit