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Total Expenditure in Alberta (2019)
Total Person-Visits to Alberta (2019)
Number of Passport in Circulation (2022)
Potential visitors to Alberta (respondents who indicated they are definitely or very likely to visit Canada in the next two years)
Overview
Outbound travel from United Kingdom continued to recover throughout 2022, estimated at 87% of 2019 levels, up from 22% in 2021. In 2023, United Kingdom is facing economic headwinds as high inflation erodes savings built up earlier in the pandemic, placing pressure on household incomes and constraining the pace of recovery. Oxford Economics forecasts outbound travel to be 93% of 2019 levels in 2023 and returning to peak by 2024.
On this page:
Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics
Competitor Comparison
| Indicator | Quebec | Ontario | Alberta | BC | Canada |
| Visitation (2019) | 154 Thousand | 434 Thousand | 187 Thousand | 297 Thousand | 1.2 Million |
| Share of total national visitation (2019) | 13% | 36% | 16% | 25% | - |
| Expenditure (2019) | $123 Million | $447 Million | $200 Million | $434 Million | $1.3 Billion |
| Share of total national expenditure (2019) | 10% | 35% | 15% | 34% | - |
| Average spend (2019) | $799 | $1,031 | $1,070 | $1,463 | $1,076 |
Air Travel
Economic Indicators
| Indicator | 2020 | 2021 | 2022 |
| GDP - per capita | $40,433 | $46,498 | $45,071 |
| GDP - YoY Growth Rate | -5.5% | 15.0% | -3.1% |
| Exchange Rate (CAD/GBP) (annual average) | $1.72 | $1.72 | $1.61 |
| Unemployment Rate (annual average) | 4.6% | 4.5% | 3.7% |
| Inflation Rate (annual average) | 0.9% | 2.6% | 9.1% |
Traveller Characteristics
| Accommodation Booking Channel | |
| Online through a travel agent/tour operator | 53% |
| Through an online booking engine | 47% |
| In-person through a travel agent/tour operator | 26% |
| Directly through lodging/accommodation establishment | 23% |
| Through accommodation sharing services website | 16% |
| Length of Stay | |
| 1 night | 0% |
| 2-3 nights | 4% |
| 4-6 nights | 11% |
| 7-13 nights | 43% |
| 14+ nights | 42% |
Seasonality (2019)
Purpose of Visit (2019)
| Top Barriers to Travel | |
| Cost | 37% |
| Health risks | 18% |
| VISA requirements | 15% |
| Too far/flight too long | 14% |
| Safety concerns | 14% |
| Delays and hassles at airports and boarders | 13% |
| Top 5 Trip Anchors | |
| Nature Attractions | 64% |
| Trying local food and drink | 59% |
| Hiking or walking in the nature | 56% |
| Viewing wildlife | 52% |
| Nature parks | 52% |